Thursday, August 10, 2017 Hey guys! I will be participating in a Summit Panel next month (Sept 2017). The summit is for musicians and artists who want to increase their success and maximize their creativity. So many of us struggle with the challenges of getting in front of the right people to get our careers […]
Author: Anitra Jay
Anitra Jay is an acoustic soul singer-songwriter based in Eureka Springs, AR. She tours regularly up and down the US from Vermont to Texas and everywhere in between. Her music is a sultry down to earth blend of soul, pop, and gospel. After being laid off from her job in 2007, Anitra decided to pursue a career in music. She took her educational experiences in Public Relations and her professional background in marketing and applied it full force to her music. She's found significant success in establishing a lasting fanbase using her special brand of marketing techniques which she shares freely with other artists. In addition to being a full-time performer, Anitra runs TheCraftyMusician.com, a blog for indie artists sharing actionable tips and advice on how to promote, develop, establish a fanbase, and more. Her passion is to inspire other musicians and build a community of like-minded independent artists to encourage and promote successful careers in the arts. She appeared on HGTV's Tiny House Hunters in May of 2017 to share her music story and her Tiny House Journey with the world. Join Anitra on YouTube where she shares weekly DIY tips and secrets to move your music career forward.
How to Write a Press Release
May 30, 2017 Getting exposure for your music can be a daunting task especially when the general public is already over saturated with other artists trying to do the same thing. It’s beneficial to use every outlet available to generate buzz for a show, an album release, or simply just trying to get your name ‘out […]
11 Things You Should Do to Promote Your Show
Click here to Get the Free Show Promotion Checklist. So you agreed to a date with the venue and your show is booked. Now what? Please, please don’t think all you have to do next is show up on the day of your show. In fact, the hard work has only just begun. The fact […]
Does your Music Suck? So What?
I entered the back patio and saw about 20 people at tables, drinking drinks, and talking amongst themselves. My date and I quickly grabbed a table and waited patiently for the show to start. We were very curious about this artist. We didn’t have a lot of information. We were simply told that he was […]
My Tiny House Journey as a Singer/Songwriter
What started out as a hobby, turned into a very fulfilling music career. Being a singer/songwriter has afforded me many travels, sights, places, and relationships! The most unique opportunity to come from it so far has been an appearance on national TV! In 2012, I approached my husband Rob with an insane idea to quit his job and we take […]
How to Book Paid Gigs
I’ve been touring and performing locally since 2011. I’m a full time artist. I don’t have a ‘day job.’ I am earning a living through my creative ventures. I wouldn’t say I’m a veteran, but I have made some important observations along the way. For example, I’ve come to the conclusion that there are two […]
A Simple Trick to Stay Motivated in Your Music Career
Every artist goes through times of difficulty and discouragement. It’s inevitable. As long as you are living, you will experience ups and downs. Being an independent artist has its own set of trials. But, if you keep pushing, you will eventually find your way. The indie side of the music industry works best when focused […]
5 Super High-Engaging Facebook Posts
Content is King! Whether you’re trying to gain new fans or get the attention of old fans, you must be strategic in selecting what kind of content to share. Maintaining a strong social media presence can become a challenge especially when you run out of things to say. Sometimes you just need a boost to re-engage […]
Sometimes It Pays to Take a Low Paying Gig
I recently did a show where I only earned $75. It was for one hour on a weeknight at an apartment community. For a solo/duo set, I normally charge $100 or more per hour and I have a two hour minimum. Instead of earning $200, I earned $75 for the night. But I took a […]
How to Support Independent Music [Infographic]
Supporting Independent music is very important! It helps keep money in the community, and it helps to support an ongoing local arts scene. A thriving local arts scene empowers members of the community in relationships, networking, business, family, and education. [bctt tweet=”It’s not hard to support independent music, it just takes a little time and a […]
25 Offline Promotion Ideas for Indie Artists
Whether on social media or through an e-mail newsletter, you can launch an entire online marketing campaign with just a few mouse clicks. Online marketing has become incredibly easy and affordable. However, the tried and true offline tactics of marketing are still equally effective especially for musicians. Most independent artists rely solely on online marketing […]
