Developing a strategy to promote your music online effectively might look different from one musician to the next. There are many different ways to promote music online. There are paid options, free options, and some in between. Choosing the right mix for you all depends on your brand and your business goals. Before starting any […]
Promoting your music is a massive enigma! There are a lot of options. One could argue that there are too many options! The problem is that it’s hard to know where to start and how to execute a strategy that works for you. That’s because every musician is unique and we all have different goals. […]
Anitra Jay in Artist Features and Interviews, Brand Image, Fan Base, Mailing List Tips & Tricks, Promotions, Radio Air Play, Social Media/YouTube
Promoting your music can be very stressful! There are so many things you can do to get exposure and generate a buzz for your music that it gets overwhelming. It’s an age-old problem. There are so many options that you’re somewhat paralyzed from making an actual decision. If you are stuck in this rut, here’s […]
Anitra Jay in Brand Image, Fan Base, General Business, Promote A Music Release, Promotions, Social Media/YouTube, Video Production
Promoting an upcoming Single or EP can be a daunting task. As an independent musician, you’re naturally geared to creating art. However, handling the business side of being a musician may not be so second nature. Some of us may even have an aversion to marketing and promoting our music because it can feel icky. […]
Rob Schultz in Brand Image, First time, General Business, Live Performance Tips, Promotions, Social Media/YouTube, Touring
We, independent musicians, are constantly trying to learn more about the music business. We buy books, we read blogs, and we tap into others we know who are doing it too. Another great way to get educated on industry and find inspiration is through podcasts. Luckily for us, there are a lot of great podcasts […]
Anitra Jay in Artist Blog, Brand Image, Fan Base, First time, General Business, Promotions, Social Media/YouTube, Websites
Being an independent artist is one of the most fulfilling things you can do for yourself. You get to create your own music, be artistic, and share what you create with others. You also get to make a huge positive impact on your fans, your friends, your networking circle, and anyone who ever listens to […]
Thanks to COVID-19, live streaming shows are now a thing. To be quite honest with you, they might even stick around in some fashion well after this pandemic is behind us. While nothing beats experiencing live music in-person in a venue’s unique environment, there is something to be said for watching a live show in […]
You’ve created your artist website and it looks great, plus it’s full of awesome content thanks to your great music and videos. Now you just need people to discover and visit it. This is where SEO, or search engine optimization, comes into play. While this subject can get pretty technical, there are some fairly simple […]
Rob Schultz in Fan Base, First time, Gear Reviews, General Business, Home Recording Tips, Livestreaming, Promotions, Radio Air Play, Social Media/YouTube, Video Production, Websites
I think we can all agree that 2020 was a crazy year. Between the pandemic, civil unrest, and an extra-long election cycle, we’re all ready to move on to 2021. Meanwhile, all this uncertainty opened up the door for some great conversations here on The Crafty Musician, where we got to take a closer look […]
As a musician, our goal on social media is to engage our audience, get more exposure, and leverage our communities to come to shows, get involved, and earn more money in the process. We face the challenge to deliver high-quality and relevant content that will engage our audience, establish a loyal fanbase, and achieve our […]
As live in-person shows remain a rarity due to the pandemic for the time being, us musicians continue to search for the best ways to get paid gigs in this virtual world. There are actually lots of opportunities to get paid from your live-streaming performances and several ways to go about setting these shows up. […]
