The Truth About Live Music – from a Music Fanatic

12/10/2017 – It is very intriguing to probe into the minds of music lovers. Music fans can provide a wealth of knowledge and information to help independent artists make better decisions when it comes to promoting, marketing, putting on shows, and earning new fans. We sat down with live music fanatic, Jeff of Houston, TX to find out his thoughts about that and what he shared can be very helpful in promoting your music and gaining a footing on your local music scene. I’ll be honest, I had a hard time with some of his answers. I wanted to come […]


7 Tasks To Outsource to a Virtual Assistant – For Musicians | Music Industry Virtual Assistant 2

12/1/2017-Being an independent artist means you do a lot of the work related to your music career yourself. You don’t have a record label with automatic support backing you. You have to build your own fan base and your career from scratch. While it’s a lot of work and can be overwhelming sometimes, the great news is that you have total control over what happens with your music career and most importantly who’s on your team. The internet can offer many wonderful things to independent artists including a wide range of talented virtual assistants. Benefits to hiring a virtual assistant […]


This Person Gave Me Unsolicited Advice about Getting a Real Job…Here’s My Response

11/26/2017 Here’s a recent e-mail I received from a ‘fan’ that wins the Nastiest E-mail of the Month Award. {I wish the BEST on your musical career. But as a mom, advising a daughter, I would want my son in law to have FTE (full time employment) with benefits for financial security while you pursue your dreams. Or, you work part-time with benefits and accept gigs when offered until your career “blows up”. You and Rob may have other means of income, but again, I’m just advising “a daughter “.} In the south we call this form of communication ‘nice-nasty’. […]


8 Best Fiverr Gigs for Musicians To Save Time and Money | Fiverr Gigs for Musicians

11/26/2017 If you’ve been doing-it-yourself for any amount of time as an independent artist then you have probably figured out already that you can’t really do everything yourself. You need a team. The bigger your team is, the more opportunities you get and the better your results will be. Sometimes, you can get people to help for free such as friends, big fans of your music, and associates. Other times, you need a professional or just a second pair of hands to do something to help you reach a goal. Well, if you haven’t yet come across Fiverr, you’re in […]


10 Online Radio Stations to Submit Your Music To | Submit Music to Online Radio

November 15, 2017 Internet radio offers a bright world of opportunity for independent artists. Terrestrial radio is not the only cool kid on the block anymore. Since it’s inception in the early 90s, online radio has made significant contributions to the landscape of broadcast radio.  For independent singer/songwriters, musicians, and artists, online radio has become an ally for exposure in many ways. One major change online radio has contributed to broadcasting is that location is unrestricted except for self-imposed restrictions created by DJs. The internet can reach places all over the world which means anyone can listen from anywhere. So […]


Is Your Music Suffering from these PR Mistakes? | Public Relations Tactics for Musicians

November 14, 2017 We talk about promotions and exposure on this blog a lot. If you are an independent artist, you can’t really avoid it. Getting exposure for your music is an absolute must and one of the important facets of getting your music exposed is public relations. Not many artists truly understand what public relations actually is and how powerful it can be for their music. In essence, the objective of a good public relations strategy is to increase public awareness for a brand in order to positively influence the behaviors of its target market. That definition basically describes […]


How to Identify Your Ideal Music Fan [Free Worksheet] | Reach More Music Fans

Friday, November 10, 2017 – There will be people who like your music and those who don’t. You simply can not afford to cast a wide net and hope for the best like the record labels do. Every one of your marketing dollars are hard earned and they count.  So let’s get started. Are you wasting time and precious money promoting your music to the wrong crowd? Are you reaching your ideal fan? Narrowly defining your target fan is a very important part of promoting your music successfully.  This worksheet will help you define your ideal fan, which will allow […]


Read this Before Taking Another Unpaid Gig (for exposure) | Unpaid Gigs for Exposure

November 6, 2017 How to Get the Most out of Unpaid Gigs My favorite thing in the world (in the most sarcastic voice I can muster) is when someone tells me that they want me to perform at their amazing event and how great it will be but then they say the pay is exposure.  Why yes, I’d love to? NOT! I’d much rather get paid. If you’re reading this I’m sure you would to. I’m not the type to pass up a good opportunity, so I do at least consider these gigs. But, the ‘exposure’ MUST be worthwhile.  I […]


When Pay is Exposure: How to Determine the Value of ‘Exposure’ | Pay is Exposure

October 31, 2017 – It’s a great opportunity, and the pay is ‘exposure.’ How many times have you heard that before as an independent artist? We seem to be bombarded with these types of ‘opportunities’ on a daily basis, don’t we?  I know bartering can be a form of payment, but can you really put a tangible value to exposure? The short answer is yes. However, that value may not truly be worthwhile for you. The first thing you should do is consider the other suppliers or providers for the event. Is there catering, venue rental, equipment rental, photography, videography, […]


10 Things Venues Won’t Tell You About Your Booking Pitch

October 3, 2017 I recently had the opportunity to do some booking for a venue and I must say, it was a very interesting experience. I’m usually booking for myself and fellow artists more often than not, but being on the other side allowed me to see booking from another perspective – the perspective of the venue.  I placed an ad on Indie on the Move and on Craigslist and received a boatload of responses. I found some really good artists during the process, but I came across some common mistakes that I think a lot of us make when […]


How to Promote Your Music without Looking Shameless

September 18, 2017 Independent artists, you have a responsibility to promote your own music. I know it can be difficult sometimes and it feels counterproductive to be the one promoting your own music. In fact, on this blog I even encourage the idea of getting other people to promote for you to help lend you some credibility. This should be done, but not in isolation. Promoting your own music is a wonderful way to engage people on an interpersonal level to make real connections. If done the right way, your own promoting will attract the right fans to you who […]