As an independent artist, your mailing list is your lifeline. It is your direct connection to your fans. Whenever you want to reach them, they are only a few clicks away. These are the very people who have committed to supporting you and the best means to interact with them is through your mailing list. This […]
Author: Anitra Jay
Anitra Jay is an acoustic soul singer-songwriter based in Eureka Springs, AR. She tours regularly up and down the US from Vermont to Texas and everywhere in between. Her music is a sultry down to earth blend of soul, pop, and gospel. After being laid off from her job in 2007, Anitra decided to pursue a career in music. She took her educational experiences in Public Relations and her professional background in marketing and applied it full force to her music. She's found significant success in establishing a lasting fanbase using her special brand of marketing techniques which she shares freely with other artists. In addition to being a full-time performer, Anitra runs TheCraftyMusician.com, a blog for indie artists sharing actionable tips and advice on how to promote, develop, establish a fanbase, and more. Her passion is to inspire other musicians and build a community of like-minded independent artists to encourage and promote successful careers in the arts. She appeared on HGTV's Tiny House Hunters in May of 2017 to share her music story and her Tiny House Journey with the world. Join Anitra on YouTube where she shares weekly DIY tips and secrets to move your music career forward.
A Lesson on Goal Setting
Goal setting is the bedrock of success. Goals shape, motivate, inspire and provide accountability in anything they are applied to. Goal setting is writing down a quantifiable set of desires that are attainable and measurable. Goals allow you to better manage your time. Time is a valuable resource. Knowing your goals will help you decide […]
5 Must Do Rules to Being an Independent Artist
Being an independent artist takes a lot of grit. You have to push through the rejection and the negativity and show up to work. Whether it’s your shows or business meetings, or passing out flyers on the street, you have to show up every time in spite of how you feel. I didn’t realize what […]
Being an Independent Artist: When to Quit Your Day Job
I started off doing music as a hobby. One day I woke up with an urge and by the end of that day I was clunking around on a brand new guitar. That was the best $300 I ever spent. At the time, I was working a full-time job, but every single evening I would […]
Getting Support is YOUR Responsibility
Being an independent artist is like having your cake and eating it too. The feeling you get after a great show is so rewarding and fulfilling, you just can’t bring yourself to do anything else. You get to be your own boss. You have control and ownership over your music, you get to tour the […]
5 Reasons You Don’t Have as Many Fans as You Want
Having a fan base is the most crucial element of the independent artist’s career. Without fans, you don’t have a career, you just have a very expensive hobby. If there was a course for “fan-getting,” this would be one of the first statements the professor would make. As an independent artist you live by the […]
Music Quality vs Music Success: Why one has little to do with the other
To be successful as an independent artist, you have to wear many hats. Our DIY culture has created mavericks out of us all – each one of us relentlessly carving out our own self-taught path. Among all the hats we wear, two of them are the most important and one of them is best of […]
20 Promotion Tactics for the Independent Artist
Record executives and music industry know-it-alls say this time and time again, “Get your name out there.” I have heard this phrase so many times that it has become a pet-peeve. The problem with this phrase is that it is too broad and generic. First of all, how do you get your name out there […]
