Anitra Jay in Fan Base, General Business, Live Performance Tips, Mailing List Tips & Tricks, Promotions
Live performances present one of the easiest ways to add supporters to your mailing list. The people listening and watching your show are seeing you in action. They will be most likely to support you long-term because there is nothing like an experience. The sights, the smell, the tastes, the feeling, and the sounds all […]
Anitra Jay in Artist Features and Interviews, Brand Image, Fan Base, Mailing List Tips & Tricks, Promotions, Radio Air Play, Social Media/YouTube
Promoting your music can be very stressful! There are so many things you can do to get exposure and generate a buzz for your music that it gets overwhelming. It’s an age-old problem. There are so many options that you’re somewhat paralyzed from making an actual decision. If you are stuck in this rut, here’s […]
The musician’s mailing list is his/her key to direct marketing to their fanbase. Without this valuable tool, musicians are missing out on having direct access to their fans. This means you’re having to rely on social media and other third-party platforms to reach your fans. Unfortunately, these platforms carry strict guidelines, algorithms, and actual censorship […]
This is the second post in our Email Marketing for Musicians Series. In the last post, we talked about what makes a mailing list a musician’s best friend, how to set up your mailing list, and how to get your first 100 subscribers, and how to continue building your list. To review that post click […]
Email marketing is nothing new. It’s been around for a long time. Marketing and promoting your music via email is a direct way to connect with your fans, nurture relationships with them, and earn money in the process. Email marketing is superior to any other marketing tool available for musicians because of its flexibility, direct-to-fan […]
Anitra Jay in Booking, Fan Base, Finance, General Business, Mailing List Tips & Tricks, Promotions, Social Media/YouTube
The guides and resources in this 5 week challenge combine together to walk you through (re)defining your goals, embracing your purpose, creating meaningful content to last you the entire year, getting organized, and earning more money in the process.
So you booked your show and you’re all set to rock the house out. You’ve got your set list and you are super excited to put on a great show. Congratulations! You’ve gotten through half the battle. The next step is to promote the heck out of this awesome gig so you can play to […]
One of the best promotional tools at an independent musician’s disposal is the email newsletter. It’s a direct connection to your fans that builds a bridge for strong, long lasting connections. If done the right way, your email list can convert standby fans into loyal supporters. How is that done? By making subscribers your number […]
A few months ago I reported about the General Data Protection Regulation and how that might affect musicians sending email newsletters to their fanbase. In that article, I mentioned that you need to have proof of permission before sending emails to anyone in order to comply with this new GDPR policy. I also shared some […]
Disclaimer. I’m no lawyer or by any means the end all source for what’s legal and right for you. These are just my thoughts on the GDPR situation based on what I’ve read and understood up to this point. This is not legal advice. Proceed at your own comfort level. I’m sure by now you’ve […]
Your artist website is your online artist hub. It hosts all of your newest information regarding shows, videos, photos, promo materials, reviews, blog posts, and more. It is where people go online to learn more about you and your music. Your website is a benefit for fans and potential fans in that it provides the […]
