It all starts with a dream. Wherever you are in your music career, one thing is constant for most independent artists, we start with a dream and work on making that dream a reality. This couldn’t be more true for Audra McLaughlin, a Top 6 Finalist from Season 6 of NBC’s ‘The Voice.’ Her story […]
Author: Anitra Jay
Anitra Jay is an acoustic soul singer-songwriter based in Eureka Springs, AR. She tours regularly up and down the US from Vermont to Texas and everywhere in between. Her music is a sultry down to earth blend of soul, pop, and gospel. After being laid off from her job in 2007, Anitra decided to pursue a career in music. She took her educational experiences in Public Relations and her professional background in marketing and applied it full force to her music. She's found significant success in establishing a lasting fanbase using her special brand of marketing techniques which she shares freely with other artists. In addition to being a full-time performer, Anitra runs TheCraftyMusician.com, a blog for indie artists sharing actionable tips and advice on how to promote, develop, establish a fanbase, and more. Her passion is to inspire other musicians and build a community of like-minded independent artists to encourage and promote successful careers in the arts. She appeared on HGTV's Tiny House Hunters in May of 2017 to share her music story and her Tiny House Journey with the world. Join Anitra on YouTube where she shares weekly DIY tips and secrets to move your music career forward.
The Truth About Live Music – from a Music Fanatic
12/10/2017 – It is very intriguing to probe into the minds of music lovers. Music fans can provide a wealth of knowledge and information to help independent artists make better decisions when it comes to promoting, marketing, putting on shows, and earning new fans. We sat down with live music fanatic, Jeff of Houston, TX […]
7 Tasks To Outsource to a Virtual Assistant – For Musicians
Being an independent artist means you do a lot of the work related to your music career yourself. You don’t have a record label with automatic support backing you. You have to build your own fan base and your career from scratch. While it’s a lot of work and can be overwhelming sometimes, the great […]
This Person Gave Me Unsolicited Advice about Getting a Real Job…Here’s My Response
Here’s a recent e-mail I received from a ‘fan’ that wins the Nastiest E-mail of the Month Award. {I wish the BEST on your musical career. But as a mom, advising a daughter, I would want my son in law to have FTE (full time employment) with benefits for financial security while you pursue your […]
8 Best Fiverr Gigs for Musicians To Save Time and Money
If you’ve been doing-it-yourself for any amount of time as an independent artist then you have probably figured out already that you can’t really do everything yourself. You need a team. The bigger your team is, the more opportunities you get and the better your results will be. Sometimes, you can get people to help […]
10 Online Radio Stations to Submit Your Music To
Below we’ve included info for 10 great radio stations you can reach out to in order to submit your music for airplay. But if you’d like to reach even more, check out our Online Radio Directory where you can get direct access to over 400 online radio stations. Internet radio offers a bright world of […]
Is Your Music Suffering from these PR Mistakes?
We talk about promotions and exposure on this blog a lot. If you are an independent artist, you can’t really avoid it. Getting exposure for your music is an absolute must and one of the important facets of getting your music exposed is public relations. Not many artists truly understand what public relations actually is […]
How to Identify Your Ideal Music Fan [Free Worksheet]
There will be people who like your music and those who don’t. You simply can not afford to cast a wide net and hope for the best as the record labels do. Every one of your marketing dollars is hard-earned and they count. So let’s get started. Are you wasting time and precious money promoting […]
Anitra Jay in Fan Base, Finance, Mailing List Tips & Tricks, Promotions, Social Media/YouTube, Websites
Guide to Making the Most out of Unpaid Gigs (for exposure)
Before we get into this article, be sure to check out our FREE 4 Day How to Book [Profitable] Gigs eCourse. Whether you’re looking to start a career in music, just starting out, or a seasoned pro, this free 4 day e-course is full of great tips and information on how to make more money as […]
When Pay is Exposure: How to Determine the Value of ‘Exposure’
October 31, 2017 – It’s a great opportunity, and the pay is ‘exposure.’ How many times have you heard that before as an independent artist? We seem to be bombarded with these types of ‘opportunities’ on a daily basis, don’t we? I know bartering can be a form of payment, but can you really put […]
10 Things Venues Won’t Tell You About Your Booking Pitch
I recently had the opportunity to do some booking for a venue and I must say, it was a very interesting experience. I’m usually booking for myself and fellow artists more often than not, but being on the other side allowed me to see booking from another perspective – the perspective of the venue. I […]
