At some point, almost every musician hears some version of this: “We’d love to have you perform… we don’t really have a budget right now, but it’ll be great exposure.” And honestly? Sometimes it can be. But sometimes it’s absolutely not worth loading your gear into the car. That’s the part nobody really talks about. […]
Category: General Business
How to Turn Casual Listeners Into Long-Term Fans
Social media has completely changed the way independent artists are able to grow an audience. It gives musicians the ability to connect with strangers all over the world, create viral moments, and gain massive exposure in ways that simply were not possible before. As a discovery tool, it is incredibly powerful. The problem is that […]
Anitra Jay in Business Documents, Finance, First time, General Business, Live Performance Tips, Promotions
How to Respond To Unpaid Performance Requests (When Someone Asks You to Perform for Free)
I’ve been approached multiple times to perform for free. And honestly… I never really know what to say. Because a lot of times, it’s for a good cause. Or it’s positioned in a way that makes it feel hard to say no without feeling guilty… or like you’re being difficult. But at the same time, […]
Why Most Musicians Feel Stuck (And Why the Solution Isn’t More Hustle)
If you’re a musician who feels stuck, scattered, or unsure what to focus on next, you’re not alone. And more importantly — you’re probably not failing. Most musicians don’t feel stuck because they aren’t working hard enough. They feel stuck because they’re trying to move in too many directions at once, without a clear sense […]
Email Marketing Essentials: How to Grow Your Fanbase
When I first started using email newsletters for my music career, my approach was completely different from what it is today. Back then, I leaned on strategies I’d picked up during my marketing days in the corporate world. My newsletters were formal, and I mostly used them to sell my music and invite people to […]
How to Craft a Welcome Email Series That Connects with Your Music Audience
Building a connection with your audience is one of the most important aspects of a successful music career, and a welcome email series is a powerful way to start. A welcome series is an automated set of emails sent to each new subscriber who joins your mailing list. This series introduces who you are, shares […]
Anitra Jay in Artist Features and Interviews, Brand Image, Fan Base, First time, General Business, Promotions
Let’s Write a Captivating Artist Bio Together- Workshop and Demonstration
We just wrapped up a very enlightening workshop about writing an artist bio that promotes intrigue and allure. In 2023, it’s not enough to write out your accolades and accomplishments, where you’re from, and what genres you perform and try to call that a bio. People are looking for something new and interesting that they […]
10 Things You Need to Start a Singer-Songwriter Career
Starting a career as a singer-songwriter is one of the most satisfying things you can do for yourself because you are pursuing an opportunity to follow your passion. There are a lot of options to choose from on which route to go as far as branding and how to market yourself and what types of […]
Anitra Jay in Artist Blog, Book Reviews, Encouragement for Musicians, Finance, First time, General Business
Book Recommendation List for Musicians to Build a Music Career
Here at The Crafty Musician, we believe that every entrepreneur in music has the ability to achieve their goals without the help of a record label. A lot of the tools, resources, and ideas to build a music career you’ll find on this blog are DIY-natured; meaning that you can do it yourself and be […]
Navigating the World of Sync Licensing: Getting Your Music in TV and Film
This is a guest post written by Tyler Connaghan of Strofe, a platform which allows users to easily create music using artificial intelligence technology. Strofe comes with built-in mixing and mastering tools, you can customize the music to perfectly fit the mood and theme of your content. The website has a beautiful layout and interface, […]
Here’s How to Promote Your Music Online Effectively
Developing a strategy to promote your music online effectively might look different from one musician to the next. There are many different ways to promote music online. There are paid options, free options, and some in between. Choosing the right mix for you all depends on your brand and your business goals. Before starting any […]