Seeing subscriber activity on your email marketing efforts is truly rewarding. If I’m being honest, I like to watch campaign reports from Mailchimp as soon as I fire off an email. I like seeing who opened my email, how many times they opened it, and what they clicked on. It makes me feel like I […]
Author: Anitra Jay
Anitra Jay is an acoustic soul singer-songwriter based in Eureka Springs, AR. She tours regularly up and down the US from Vermont to Texas and everywhere in between. Her music is a sultry down to earth blend of soul, pop, and gospel. After being laid off from her job in 2007, Anitra decided to pursue a career in music. She took her educational experiences in Public Relations and her professional background in marketing and applied it full force to her music. She's found significant success in establishing a lasting fanbase using her special brand of marketing techniques which she shares freely with other artists. In addition to being a full-time performer, Anitra runs TheCraftyMusician.com, a blog for indie artists sharing actionable tips and advice on how to promote, develop, establish a fanbase, and more. Her passion is to inspire other musicians and build a community of like-minded independent artists to encourage and promote successful careers in the arts. She appeared on HGTV's Tiny House Hunters in May of 2017 to share her music story and her Tiny House Journey with the world. Join Anitra on YouTube where she shares weekly DIY tips and secrets to move your music career forward.
20 Newsletter Content Ideas for Musicians
Providing a constant stream of content in newsletters to your music fans is not very easy. In the past I’ve allowed months to go by without sending emails out to my fans. I knew I that I needed to send something out, but I felt like I just didn’t have anything to say. What do […]
5 Things You Can Do Now to Advance Your Music Career (in the New Year)
It’s already February this year and before we know it, the year will be almost over. That’s just how fast time flies by. With each passing year we get a little older and a little wiser. But somehow our goals tend to remain the same. Why is that? We have the greatest of intentions at […]
How to Generate Your Own Physical Mailing List for Free
Have you considered incorporating physical mailings into your marketing tactics? If not, you’re missing out on a valuable avenue of outreach especially when it comes to marketing upcoming shows in cities where you don’t have a following. Even though letters and postcards are considered a thing of the past as they take a backseat to […]
How to Get Sponsors for Music Events (Part II)
02/06/2018 – In Post 1 of this series, I introduced how getting sponsorships for your music events can increase your earning potential and help you put on the events you want without breaking the bank. I shared how to identify potential sponsors that would fit well with your fan base and how to approach […]
How to Get Sponsors for Your Music Events and Increase Your Earning Potential
CLICK HERE TO DOWNLOAD A FREE SPONSOR PROPOSAL TEMPLATE Having sponsors for your music events is simply magical. Bringing business leaders together with the community can promote togetherness, diversity, and a community-in-action atmosphere. Sponsors can help you cover expenses related to putting on your events, impact your revenue earnings in a positive way, and make […]
Anitra Jay in Artist Features and Interviews, Fan Base, Finance, General Business, Interviews with the Experts, Promotions, Social Media/YouTube, Websites
5 Music Career Hacking Webinars to Watch Now
01/25/2018 – I believe that the most successful are those who strive to be the greatest students. Armed with education and knowledge, you can do many powerful things. That’s why I make effort to spend about an hour or so per week to watch (or listen to) something meaningful, helpful, uplifting, or enlightening for my […]
Book Review: How to Make it in the New Music Business
Some of the links in this post are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission (with no additional cost to you). Regardless, I only recommend products or services I use personally and believe will add value to my readers. This month, I’m […]
Musicians, Here’s How to Give Yourself a Raise in the New Year
A few years ago I started tracking my music earnings month by month in a different way than I had previously been doing. Before, I would list all of my show earnings line by line in a spreadsheet. It was mainly to keep track of my earnings for tax purposes. It was a basic list […]
Our Top 10 Posts from 2017
If you’ve been following me, 2017 was all about growth hacking and strategies to maximize relationships with fans on this blog. We talked about public relations tactics, superfans, dealing with adversity, and ways to earn more money at gigs. But there are a few articles that really got your attention this year. Here are the […]
How Facebook’s New Engagement Bait Rule Affects Your Music Fan Page
12/22/2017 – In this article I wrote a year ago, I shared some creative ways to promote and increase engagement on your Facebook Music Fan Page. Well, that’s all about to change in the coming weeks as Facebook rolls out a new set of rules penalizing pages utilizing these engagement tactics. They’re calling it ‘Engagement […]
