In today’s digital age, social media has become an indispensable tool for musicians looking to grow their fanbase and expand their reach. With millions of users actively engaging on platforms like Instagram, Facebook, Twitter, and TikTok, the potential to connect with fans and build a dedicated following has never been greater. However, navigating the ever-evolving […]
Anitra Jay in Brand Image, Fan Base, First time, House Concerts, Promote A Music Release, Promotions
This webinar was sponsored by Pressed Fresh Collective a resource for musicians to access all the services a label would provide in an a la carte fashion. Work with or learn more about Pressed Fresh Collective here. Aired 10/25/2023. Check out our Webinar – How to Write a Press Release for a Song. In this […]
Anitra Jay in Artist Features and Interviews, Brand Image, Fan Base, First time, General Business, Promotions
We just wrapped up a very enlightening workshop about writing an artist bio that promotes intrigue and allure. In 2023, it’s not enough to write out your accolades and accomplishments, where you’re from, and what genres you perform and try to call that a bio. People are looking for something new and interesting that they […]
Starting a career in music can be a very daunting experience. Unless you’ve shadowed musicians or gone to school for music/business, you really have no tools at your disposal to launch a successful career. You’re just starting from scratch and winging it. The cool thing is…there’s absolutely NOTHING wrong with that. I started from scratch. […]
Anitra Jay in Artist Features and Interviews, Brand Image, Fan Base, Mailing List Tips & Tricks, Promotions, Radio Air Play, Social Media/YouTube
Promoting your music can be very stressful! There are so many things you can do to get exposure and generate a buzz for your music that it gets overwhelming. It’s an age-old problem. There are so many options that you’re somewhat paralyzed from making an actual decision. If you are stuck in this rut, here’s […]
The musician’s mailing list is his/her key to direct marketing to their fanbase. Without this valuable tool, musicians are missing out on having direct access to their fans. This means you’re having to rely on social media and other third-party platforms to reach your fans. Unfortunately, these platforms carry strict guidelines, algorithms, and actual censorship […]
Doing music is about way more than just playing a few tunes and melodies. There are so many hats a musician has to wear to keep business moving in the right direction, it could make your head spin. Being in business for yourself creates its own set of challenges, but it’s incredibly rewarding if you […]
Anitra Jay in Brand Image, Fan Base, General Business, Promote A Music Release, Promotions, Social Media/YouTube, Video Production
Promoting an upcoming Single or EP can be a daunting task. As an independent musician, you’re naturally geared to creating art. However, handling the business side of being a musician may not be so second nature. Some of us may even have an aversion to marketing and promoting our music because it can feel icky. […]
Getting traction for your music is the quickest way to gain new fans and exposure. But without the right tactics, that’s easier said than done. There are certain steps independent artists should take to gain traction the right way that will help build a music career with longevity. In this article, guest contributor, Maria Herrera […]
Anitra Jay in Artist Blog, Artist Features and Interviews, Brand Image, Fan Base, Promote A Music Release, Promotions
If you’re looking for help promoting an upcoming release, check out our 30 Day Marketing Calendar and Content Bundle. It provides a 30-day marketing calendar and all the content you’ll need to promote your release. The Bundle includes pre-written social media posts, pitch letters, blog articles, and emails that you can customize and use for […]
Anitra Jay in Brand Image, Fan Base, First time, General Business, Promote A Music Release, Promotions
Get our full Marketing Plan and Content Bundle to release your next project like a Pro! It comes with a customizable marketing plan and 30 days of pre-written content including the press release, pitch letters, social media posts, video ideas, blog posts, and more. Learn more here. If you’re an independent artist, you are likely planning on dropping […]
