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Recording and releasing music is one of the most fun yet nerve-wracking tasks for an artist. With months and sometimes even years of hard work, when the time comes for a music release, there has to be 100% surety about what to put out and, more importantly, how to get the world ready for it.
You have to figure out the perfect timing for a music release, and that timing depends on your pre-release build-up. To promote an upcoming music release, there are a ton of things that you can do to ensure that people are on edge and in suspense waiting for the big day – YOUR MUSIC RELEASE!
If you are an independent artist looking for ideas about how to promote your upcoming music release, then you’re in the right place. In this article, we’ll list 7 ways to create hype for your music before it is released into the world.
Tip 1: Create A Pre-Order Website Page
Creating and setting up a pre-order page on your website to promote a music release is the first and one of the most important steps. Pre-order pages are best kept simple, so make sure that everything on there is to the point and very precise.
You can start with the album/song artwork as either the background or the main banner. You can also add a captivating headline along with the banner to really grab your viewer’s attention. Below it, you can put a list of all the platforms where your music will be released with each platform with its own CTA for ‘Pre-Order/Pre-Save’. Along with that, you can also put up a mailing list subscription option. With that, your listeners will get a chance to receive all the new updates about your music release.
Don’t forget to include the purpose and passion behind your release to make it more personable.
To further increase sales, you can offer various packages containing new release merchandise. These merchandise items can also be sold separately, along with access to a free bonus track from the album.
Tip 2: Create Special Edition Merchandise For Your Song
Believe it or not, your fans would love to rock your song’s merchandise before it’s released, especially if you have aesthetically pleasing artwork. There are many ways to promote a music release through song merchandising. You can get your cover art printed on mugs, tee-shirts, posters, etc. Printful is a great business that offers affordable printing services and will take care of all your merchandising needs at a low cost and top-notch quality. They even handle shipping and order fulfillment!
You can also conduct giveaways and competitions on your social media platforms to give out your limited edition, printed tee-shirts, mugs, etc., to your fans. Once the merchandise starts to roll out and people start wearing it, the hype for your music release will automatically start to increase.
Tip 3: Write A Blog On The Release
Statistics show that around 60% end up making a purchase after reading a blog over a particular item. Therefore, write up a blog on your music release and add it to your website. Using the right keywords will not only allow your website to rank higher and your website traffic to increase, but it will also drive in a lot of relevant audiences that would be interested in listening to your music.
Blogs offer an amazing way to promote a music release. You can talk about numerous topics like the creative process involved in making your latest song, inspirations behind your upcoming song, and what to expect from your upcoming album. Want more content ideas for your upcoming release? Check out this 30 Day Marketing Calendar and Content Bundle that gives you all the content you need to release your music.
Tip 4: Use The Power Of Your Social Media
Another awesome way to promote a music release and getting the right attention from a perfect audience is by using your social media platforms. Your social media platforms mostly consist of people who like you or have been following you and your music, so there’s a lot of room to promote an upcoming music release.
How to engage your audience? You can start by posting a ‘coming soon’ post along with your song’s artwork. Later on, you can release a video or a static image showing the song’s release date. To really get your audience engaged, you can also release a short snippet of your song to give them a taste of what’s to come.
Tip 5: Send Teasers & Freebies To Your Mailing List
Engaging people on your mailing list can get you a huge amount of attention for your music release. To promote an upcoming music release, send song teasers to your mailing list. Moreover, you can also drop weekly reminders leading up to the actual release day of your song.
If you really want to make your listeners happy, you can surprise a few select people on your mailing list by sending them freebies like a free tee-shirt, a song artwork poster, a signed CD with the purchase of the new song, etc.
Tip 6: Get Preliminary Reviews & Shares
It’s a good idea to get some reviews about your music before the actual release, and it’s also a good way to promote an upcoming music release. There are several ways to get reviews regarding your songs. Also, this will provide a rough idea about what to expect when the song is finally released. Use a song review service like this one to get an idea of what ordinary people will think about your upcoming release and how it will be perceived. You’ll get honest and unbiased reviews about what your music sounds like and if other people will or will not like it.
Furthermore, you can also send your song out to a couple of people on your mailing list and get their reviews. These reviews will be much more personal and detailed because they would be coming from people who actually follow and listen to your music. Another great way to promote an upcoming music release is by getting fellow artists on board. Get them to review your song and share their reviews. They may even post about it on their social media with a snippet! Once they start sharing your music news and release updates, your music will reach a much broader audience. Offer to do the same for them and share the goodwill!
Tip 7: Post Engaging Videos
Another great way to promote a music release and get a lot of exposure is by posting videos on platforms like Facebook, YouTube, Instagram, Snapchat, etc. Before the song is released, you can share a snippet of your recording session. You can talk about the creative process behind the song’s product in a video and so on. This way, you will be able to create a connection between your song and your listeners before it’s even released.
What We Can Do
Video marketing, beefing up your website, working with the media, and getting more active on social media are just a few ways to promote your upcoming release before it’s released. But there are a lot of things you can do to leverage this new release for all it’s worth! In order to make the most out of this special time, it’s imperative to create a marketing plan just for promoting the new release that will help you tie all of this together and make sense out of it. It can be a lot to handle, but having a marketing plan and a content strategy in place will make things super easy for you. But don’t worry, we’ve got you covered here at The Crafty Musician! Take a look at our New Release Marketing Plan and Content Bundle for promoting an upcoming Single or Album. It has everything you need to promote a new music release successfully. It includes a 30 Day Plug-and-Play Marketing Plan along with a bundle of pre-written content pieces that you can customize and share with your fans, with the media, for pitching your music to bloggers, and for getting the word out. Grab it here and worry less.
Promoting an upcoming music release is no easy task. It requires months of planning and a lot of creativity, along with the knowledge of using all the right mediums to target the ideal audience. Follow these tips and ideas to make sure that your music gets the attention and love that it deserves.
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