One of the biggest roadblocks keeping musicians from selling lots of merchandise is having to pre-purchase the items and hold them as inventory. Having a variety of items such as t-shirts, posters, stickers, and gifts on hand and readily available to sell at shows and through online stores takes a lot of time and money […]
Author: Anitra Jay
Anitra Jay is an acoustic soul singer-songwriter based in Eureka Springs, AR. She tours regularly up and down the US from Vermont to Texas and everywhere in between. Her music is a sultry down to earth blend of soul, pop, and gospel. After being laid off from her job in 2007, Anitra decided to pursue a career in music. She took her educational experiences in Public Relations and her professional background in marketing and applied it full force to her music. She's found significant success in establishing a lasting fanbase using her special brand of marketing techniques which she shares freely with other artists. In addition to being a full-time performer, Anitra runs TheCraftyMusician.com, a blog for indie artists sharing actionable tips and advice on how to promote, develop, establish a fanbase, and more. Her passion is to inspire other musicians and build a community of like-minded independent artists to encourage and promote successful careers in the arts. She appeared on HGTV's Tiny House Hunters in May of 2017 to share her music story and her Tiny House Journey with the world. Join Anitra on YouTube where she shares weekly DIY tips and secrets to move your music career forward.
5 Elements of a Strong Booking Pitch to Get More Music Gigs
Performing live and gigging is one of the biggest revenue-generating methods for independent musicians. Live performances are so lucrative because it puts the musician directly in front of the consumer. There’s no better way to gain fans and earn money than actively gigging. However, because there are so many musicians, the competition to win the […]
My Honest Review of EveryPlate from a Working Musician’s Perspective
One of my goals this year is to make life easier. With each passing day, it feels like life gets busier and busier. It’s been very difficult to maintain work and responsibilities while trying to balance a social life at the same time. As an independent musician, my days are filled with marketing, promoting music, […]
Anitra Jay in Booking, Fan Base, Finance, General Business, Mailing List Tips & Tricks, Promotions, Social Media/YouTube
The Musician’s 5 Week Challenge for a Profitable New Year
The guides and resources in this 5 week challenge combine together to walk you through (re)defining your goals, embracing your purpose, creating meaningful content to last you the entire year, getting organized, and earning more money in the process.
5 Ways to Earn More Tip Money at Gigs
I recently did a 3 hour show and was reminded about the importance of connecting with your audience. A good audience connection provides a memorable experience for listeners. It gives them an opportunity to escape from their daily struggles, relax and get a feeling that they can’t get anywhere else. It also promotes a fun and […]
Anitra Jay in Fan Base, Finance, General Business, Holiday, Promotions, Social Media/YouTube, Uncategorized
7 Holiday Marketing Tips for Musicians If You Don’t Have Christmas Music
Hey guys! Before you get started, we have a Holiday Marketing Guide for Musicians you can swipe for help customizing and organizing your Holiday Marketing Campaign. Click HERE to get it. The holidays are a time of good cheer and gift giving. It’s around this time of year, when people are frantically searching for affordable […]
Scary Encounters of the Musician Kind – Some of My Most Alarming Experiences While on the Road
Being a musician is not for the faint of heart. Independent musicians face hardships throughout their career. Sometimes these hardships can be quite scary. One of the most interesting things about being a musician is the unplanned encounters you have while performing and being on the road. The experience, the laughs, and the close calls […]
Worst Music Career Advice I’ve Ever Received
Advice is easy to come by. Deciphering between good advice and bad advice is the hard part. There is a special thing about being an independent artist – it seems like everyone has some kind of advice to give. When I first started out, I found unsolicited advice to be annoying and I still do […]
Save Money on Tour Travel – Try Air BnB ($40 Coupon Code Inside)
Touring as an independent artist is hard. To add to that, finances can be a huge puzzle with several pieces that may not fit nicely in your budget. In order to make a profit or at least break even, you have to start out with a budget and have some idea of how much your […]
The Best Way to Generate Your Own Leads for Private Music Gigs | How to Get More Private Gigs
As an independent musician getting gigs is a prime source for earning money. There are all sorts of gigs you can get depending on your genre, but the best paying gigs by far are the private ones. These are gigs where you are hired to perform for guests at a private function such as weddings, […]
15 Online Platforms Musicians Can Use To Book Paid Gigs
As an independent artist, getting paid music gigs can sometimes be a challenge, especially if you don’t know where to look. There are countless online platforms to add your music to in order to get exposure, but which platforms are legitimate? Which platforms can you trust? There are some platforms whose business model lends for […]
