I was doing a tour in Northwest Arkansas a few years ago, when the onboard tuner/pickup on my guitar just stopped working. I thought it was the battery at first, so I changed it. But it still didn’t work. Something was wrong and I knew I didn’t have the time to look into what it […]
Author: Anitra Jay
Anitra Jay is an acoustic soul singer-songwriter based in Eureka Springs, AR. She tours regularly up and down the US from Vermont to Texas and everywhere in between. Her music is a sultry down to earth blend of soul, pop, and gospel. After being laid off from her job in 2007, Anitra decided to pursue a career in music. She took her educational experiences in Public Relations and her professional background in marketing and applied it full force to her music. She's found significant success in establishing a lasting fanbase using her special brand of marketing techniques which she shares freely with other artists. In addition to being a full-time performer, Anitra runs TheCraftyMusician.com, a blog for indie artists sharing actionable tips and advice on how to promote, develop, establish a fanbase, and more. Her passion is to inspire other musicians and build a community of like-minded independent artists to encourage and promote successful careers in the arts. She appeared on HGTV's Tiny House Hunters in May of 2017 to share her music story and her Tiny House Journey with the world. Join Anitra on YouTube where she shares weekly DIY tips and secrets to move your music career forward.
Anitra Jay in Brand Image, Fan Base, General Business, Promote A Music Release, Promotions, Radio Air Play, Social Media/YouTube
10+ Ways to Promote Your New Release on Social Media
Before we get started, download the Music Release Checklist here. It has all the things you need to do to market and promote your new release. It’s like a cheat sheet! You’ve finally finished production and recording on your newest song and now it’s time to release it to the public. What’s the best way […]
Singer/Songwriter Career Guide: 5 Things To Do First
My workdays as a full-time singer/songwriter consist of booking gigs, maintaining social media platforms, creating and distributing my music throughout various forms of media, conversing with fans, working with my team, maintaining my website and calendars, practicing, and promotions. Somedays, I work on creating new artwork or new merchandise. Other days I’m busy writing new […]
A 30-Day Content Calendar for Musicians During COVID-19
Gigs are few and far between. Venues have been shut down and we’re all pretty much stuck at home. As independent musicians, we are naturally heavily engaged in our online communities ranging from social media to live streaming platforms. But when we stop gigging, stop going out, and stop life as we know it, the […]
How I Became a Full-Time Singer/Songwriter
Before we get started, if you’re interested in starting a career as a singer/songwriter, check out our Free Guide – 8 Steps to Become a Successful Full-Time Singer/Songwriter. Download it here. My plan in life was never to be a musician. It was a dream I always carried around hidden under the surface. Growing up […]
The Musician’s Guide to Starting a Blog for Income
In our recent post, 5 Passive Income Strategies for Musicians, we mentioned that one of the ways you can earn passive income is through blogging. Blogging is a great way to share your thoughts on a certain topic, build a community, enrich other people’s lives, and earn money in the process. One of the great […]
10 Highly Effective Ways to Promote a Single Release Yourself
Do you have a new song you’re about to release? Did you recently release a new song and are looking for ways to promote? Releasing new music is a constant task for music artists and it’s increasingly important to find effective ways to promote and get your music out for exposure. Music promotion efforts can […]
5 Best Books For Musicians To Read During Coronavirus
Although economies are starting to open back up since the Coronavirus pandemic started, a lot of us are still at home waiting to see how things are going to shape up. For musicians, the wait might be even longer as concert venues will be some of the last to open back up in any normal […]
Responding to Civil Unrest on Social Media: A Musician’s Guide
George Floyd, an unarmed black man, was killed in police custody on May 25, 2020. This incident highlights a growing resolve in American consciousness to end police brutality especially when it comes to racial profiling and inequality as the African American community is disproportionately impacted by excessive force among law enforcement. According to Mapping Police […]
Best Live Streaming Equipment for Musicians
COVID-19, what can we say? It’s been the single most disastrous event for musicians across the planet. Live music shows have abruptly stopped and it’s forced a lot of us to explore other means of earning an income (see our article on the 5 Passive Income Systems Musicians Should Build Today) while still keeping our […]
18 Actual Ways Musicians Are Making Money
Before we get started, we recommend downloading our Music Business Model Worksheet so you can jot down areas of interest and build a revenue plan around it while going through this list. Download our Music Business Model Worksheet here. If you’re an independent musician, you’ve likely ran across a few articles telling you how musicians […]
