So you booked your show and you’re all set to rock the house out. You’ve got your set list and you are super excited to put on a great show. Congratulations! You’ve gotten through half the battle. The next step is to promote the heck out of this awesome gig so you can play to […]
Author: Anitra Jay
Anitra Jay is an acoustic soul singer-songwriter based in Eureka Springs, AR. She tours regularly up and down the US from Vermont to Texas and everywhere in between. Her music is a sultry down to earth blend of soul, pop, and gospel. After being laid off from her job in 2007, Anitra decided to pursue a career in music. She took her educational experiences in Public Relations and her professional background in marketing and applied it full force to her music. She's found significant success in establishing a lasting fanbase using her special brand of marketing techniques which she shares freely with other artists. In addition to being a full-time performer, Anitra runs TheCraftyMusician.com, a blog for indie artists sharing actionable tips and advice on how to promote, develop, establish a fanbase, and more. Her passion is to inspire other musicians and build a community of like-minded independent artists to encourage and promote successful careers in the arts. She appeared on HGTV's Tiny House Hunters in May of 2017 to share her music story and her Tiny House Journey with the world. Join Anitra on YouTube where she shares weekly DIY tips and secrets to move your music career forward.
3 Unique Ways to Attract Music Fans
Being an independent musician is a fun job. You get to write music and share your art with the people who love it. These people are a lot more than just fans. The dictionary defines a fan as “a person who has a strong interest in or admiration for a particular person or thing.” The […]
Trying to Get Featured on Blogs? Here’s How to Get Them to Ask You Instead.
The career of an independent artist thrives on promotion and engagement. Promoting music and engaging with fans is the primary vehicle that we musicians use to get our music out. Promoting can consist of many different activities including social media networking, newslettering, engaging on other online platforms, flyering, text marketing, local networking, and more. These […]
Travel Hacking for Musicians
Travel and touring costs can eat away at your bottom line as a touring musician. That’s why it’s super important to keep costs down while traveling. I outline different ways you can cut costs and save while touring in the article, How to Break Even or Turn a Profit On Your Music Tour. In that […]
Taking Care of Your Instrument While on the Road
4 Must Read tips you need to start implementing while traveling in the road with your musical instrument! Whether it may be a guitar, saxophone,or string instrument.
8 Ways to Eliminate Distractions and Stay Focused as an Independent Musician
As an independent musician it is extremely difficult to stay focused and be productive. However, there are many things you can do to reduce the likelihood of becoming distracted while trying to complete day to day tasks your music career requires. Here are 8 ways to enhance your ability to focus and get more accomplished…
Artist Spotlight: Cliffs + Caves on Defying the Boundaries of Cool
Cliffs + Caves, an indie/folk mother-daughter duo (Lindsey and Claire Justice) based in Houston, TX, unabashedly share their deeply personal and relatable stories through songs that resonate with listeners of all generations. Their EP, Capsize, dynamically demonstrates their unique blend of indie-folk music created from intimate lyrics lilting intrinsically over smooth musical progressions. Partnering with […]
When PR Hacking Goes Wrong: What Musicians Can Learn from the Jussie Smollett Scandal
The actor Jussie Smollett from Fox’s primetime drama series, Empire is in hot water. As of 2/21/2019, Smollett turned himself in to police custody for allegedly filing a false police report. On the police report, Smollett claims that he was attacked by two masked men who shouted ‘racial and homophobic slurs’ while pouring an unknown […]
7 Tax Questions Every Musician Should Answer | Tax Tips for Musicians
It’s tax season. Doing taxes is not the most exciting thing in the world, especially if you’re preparing them yourself. But if you plan your business with taxes in mind, you can maximize your deductions for a handsome tax return year after year. As an independent artist, you might consider yourself self-employed or you may […]
Finance 101 for Musicians
Being an independent artist is a job not for the faint at heart. It’s one thing to get on stage, put on a show and go home. It’s an entirely different beast to manage budgeting, advertise your services, promote a product, distribute a product, handle design and packaging, interact with customers, and run a business […]
How to Make Money As A Musician Without Touring
There are many ways to make money as a musician. In the old days, touring was the only successful way to earn a decent living for a musician. Not the case today. Today you can be a very successful musician without ever leaving your hometown. It all depends on how you build your business model. […]
