I grew up in a traditional household. We were a middle-class family in America. Both of my parents had traditional 9-5 jobs and they both encouraged me to go to college, get a degree, and to “make it in this world.” That was the only way they thought I’d succeed. They instilled in me that […]
Author: Anitra Jay
Anitra Jay is an acoustic soul singer-songwriter based in Eureka Springs, AR. She tours regularly up and down the US from Vermont to Texas and everywhere in between. Her music is a sultry down to earth blend of soul, pop, and gospel. After being laid off from her job in 2007, Anitra decided to pursue a career in music. She took her educational experiences in Public Relations and her professional background in marketing and applied it full force to her music. She's found significant success in establishing a lasting fanbase using her special brand of marketing techniques which she shares freely with other artists. In addition to being a full-time performer, Anitra runs TheCraftyMusician.com, a blog for indie artists sharing actionable tips and advice on how to promote, develop, establish a fanbase, and more. Her passion is to inspire other musicians and build a community of like-minded independent artists to encourage and promote successful careers in the arts. She appeared on HGTV's Tiny House Hunters in May of 2017 to share her music story and her Tiny House Journey with the world. Join Anitra on YouTube where she shares weekly DIY tips and secrets to move your music career forward.
What We’ve Been Up To – A Couple Life Updates and More
Hey guys! This article is going to be a bit different than the rest of the posts you’ve seen so far on this blog. Today, we’re going to share some personal life updates, what we’ve been up to and where we see this blog going in the future. This past year has been one for […]
10 Best Cold and Allergy Remedies for Singers
Last year, I completely lost my voice. I was opening up my mouth trying to speak and no sounds came out. It was the first time something like that had happened and it totally freaked me out. I spoke with a doctor about it and it turns out I had a case of laryngitis. She […]
A 60-Day Holiday Content Plan for Musicians on Social Media
As a musician, our goal on social media is to engage our audience, get more exposure, and leverage our communities to come to shows, get involved, and earn more money in the process. We face the challenge to deliver high-quality and relevant content that will engage our audience, establish a loyal fanbase, and achieve our […]
How to Get Media Attention for Your Music: 3 Easy Steps
You’ve produced a great sounding single or EP and now it’s time to share it with the world. Sending your announcement out to your fans and posting about it on social media is one way to do it. But another obvious route is to get your music featured in the press. There are all sorts […]
15 Do’s and Don’t’s of Submitting Your Music for Radio Airplay
One of the great things about being an independent musician is that you get to create music and share it with the world. You can impact someone hundreds of miles away and not even know it. That’s the basic purpose of every creative professional and that’s what drives us to keep making music. However, making […]
2022 Holiday Marketing Calendar Template for Musicians
The holiday season is quickly approaching and there’s no reason why an independent musician can’t take full advantage of all the retail revenue that comes along with it. In fact, Statista concludes that Americans spend roughly $7 billion during the holiday season. Musicians have a lot to offer when it comes to the holidays such […]
20 Well Known Christmas Songs You Can Cover Without Worrying About Copyrights
Hey guys! Before you get started, we have a Holiday Marketing Guide for Musicians you can swipe for help customizing and organizing your Holiday Marketing Campaign. CLICK HERE to get it. In the age of virtual shows and live streaming, a lot of us musicians have more than likely become increasingly aware of the little […]
Seymore Duncan Woody Pickup Review
I was doing a tour in Northwest Arkansas a few years ago, when the onboard tuner/pickup on my guitar just stopped working. I thought it was the battery at first, so I changed it. But it still didn’t work. Something was wrong and I knew I didn’t have the time to look into what it […]
Anitra Jay in Brand Image, Fan Base, General Business, Promote A Music Release, Promotions, Radio Air Play, Social Media/YouTube
10+ Ways to Promote Your New Release on Social Media
Before we get started, download the Music Release Checklist here. It has all the things you need to do to market and promote your new release. It’s like a cheat sheet! You’ve finally finished production and recording on your newest song and now it’s time to release it to the public. What’s the best way […]
Singer/Songwriter Career Guide: 5 Things To Do First
My workdays as a full-time singer/songwriter consist of booking gigs, maintaining social media platforms, creating and distributing my music throughout various forms of media, conversing with fans, working with my team, maintaining my website and calendars, practicing, and promotions. Somedays, I work on creating new artwork or new merchandise. Other days I’m busy writing new […]
