When I first started using email newsletters for my music career, my approach was completely different from what it is today. Back then, I leaned on strategies I’d picked up during my marketing days in the corporate world. My newsletters were formal, and I mostly used them to sell my music and invite people to […]
Author: Anitra Jay
Anitra Jay is an acoustic soul singer-songwriter based in Eureka Springs, AR. She tours regularly up and down the US from Vermont to Texas and everywhere in between. Her music is a sultry down to earth blend of soul, pop, and gospel. After being laid off from her job in 2007, Anitra decided to pursue a career in music. She took her educational experiences in Public Relations and her professional background in marketing and applied it full force to her music. She's found significant success in establishing a lasting fanbase using her special brand of marketing techniques which she shares freely with other artists. In addition to being a full-time performer, Anitra runs TheCraftyMusician.com, a blog for indie artists sharing actionable tips and advice on how to promote, develop, establish a fanbase, and more. Her passion is to inspire other musicians and build a community of like-minded independent artists to encourage and promote successful careers in the arts. She appeared on HGTV's Tiny House Hunters in May of 2017 to share her music story and her Tiny House Journey with the world. Join Anitra on YouTube where she shares weekly DIY tips and secrets to move your music career forward.
How to Craft a Welcome Email Series That Connects with Your Music Audience
Building a connection with your audience is one of the most important aspects of a successful music career, and a welcome email series is a powerful way to start. A welcome series is an automated set of emails sent to each new subscriber who joins your mailing list. This series introduces who you are, shares […]
10 Creative Sign-up Offers For Musicians To Grow A Mailing List
Hey there, fellow musician! If you’re like me, you’re always looking for ways to connect with your fans on a deeper level. Social media is great and all, but there’s something incredibly powerful about having a direct line to your fans through email. It’s personal, it’s direct, and best of all, it’s yours to control. […]
10 Effective Strategies to Grow a Fanbase for Your Music on Social Media
In today’s digital age, social media has become an indispensable tool for musicians looking to grow their fanbase and expand their reach. With millions of users actively engaging on platforms like Instagram, Facebook, Twitter, and TikTok, the potential to connect with fans and build a dedicated following has never been greater. However, navigating the ever-evolving […]
Anitra Jay in Brand Image, Fan Base, First time, House Concerts, Promote A Music Release, Promotions
How to Write a Press Release for a Song
This webinar was sponsored by Pressed Fresh Collective a resource for musicians to access all the services a label would provide in an a la carte fashion. Work with or learn more about Pressed Fresh Collective here. Aired 10/25/2023. Check out our Webinar – How to Write a Press Release for a Song. In this […]
Anitra Jay in Artist Features and Interviews, Brand Image, Fan Base, First time, General Business, Promotions
Let’s Write a Captivating Artist Bio Together- Workshop and Demonstration
We just wrapped up a very enlightening workshop about writing an artist bio that promotes intrigue and allure. In 2023, it’s not enough to write out your accolades and accomplishments, where you’re from, and what genres you perform and try to call that a bio. People are looking for something new and interesting that they […]
10 Things You Need to Start a Singer-Songwriter Career
Starting a career as a singer-songwriter is one of the most satisfying things you can do for yourself because you are pursuing an opportunity to follow your passion. There are a lot of options to choose from on which route to go as far as branding and how to market yourself and what types of […]
Anitra Jay in Artist Blog, Book Reviews, Encouragement for Musicians, Finance, First time, General Business
Book Recommendation List for Musicians to Build a Music Career
Here at The Crafty Musician, we believe that every entrepreneur in music has the ability to achieve their goals without the help of a record label. A lot of the tools, resources, and ideas to build a music career you’ll find on this blog are DIY-natured; meaning that you can do it yourself and be […]
Here’s How to Promote Your Music Online Effectively
Developing a strategy to promote your music online effectively might look different from one musician to the next. There are many different ways to promote music online. There are paid options, free options, and some in between. Choosing the right mix for you all depends on your brand and your business goals. Before starting any […]
10 Reasons Musicians Should Keep a Practice Journal
A big part of maintaining a steady music career or hobby is consistent practice. Frequently practicing is ideal because it helps sustain muscle memory, improve skill and confidence, and retain information. For musicians, it’s especially important to continue building mastery in technique, style, and showmanship for the sake of your career, your fanbase, and most […]
8 Merch Items to Add to Your Online Store This Holiday Season
Holiday season is fast approaching and it’s time to start planning for a successful one. The holidays are often the most profitable season for small businesses. Consequently, even musically-inclined entrepreneurs can also drastically boost their income during the holiday season. In addition to your holiday music marketing strategy, one way to increase your seasonal revenue […]
