One of the best promotional tools at an independent musician’s disposal is the email newsletter. It’s a direct connection to your fans that builds a bridge for strong, long lasting connections. If done the right way, your email list can convert standby fans into loyal supporters. How is that done? By making subscribers your number […]
Author: Anitra Jay
Anitra Jay is an acoustic soul singer-songwriter based in Eureka Springs, AR. She tours regularly up and down the US from Vermont to Texas and everywhere in between. Her music is a sultry down to earth blend of soul, pop, and gospel. After being laid off from her job in 2007, Anitra decided to pursue a career in music. She took her educational experiences in Public Relations and her professional background in marketing and applied it full force to her music. She's found significant success in establishing a lasting fanbase using her special brand of marketing techniques which she shares freely with other artists. In addition to being a full-time performer, Anitra runs TheCraftyMusician.com, a blog for indie artists sharing actionable tips and advice on how to promote, develop, establish a fanbase, and more. Her passion is to inspire other musicians and build a community of like-minded independent artists to encourage and promote successful careers in the arts. She appeared on HGTV's Tiny House Hunters in May of 2017 to share her music story and her Tiny House Journey with the world. Join Anitra on YouTube where she shares weekly DIY tips and secrets to move your music career forward.
Top 10 Posts of 2018
2018 was a wild ride! We saw some big changes in the music industry as the power continues to shift to the people and we independent artists are loving every bit of it. On this blog, we covered everything from complying with new data regulations enforced by the EU, getting sponsors for your music events, […]
Invoke Happiness From Your Music by Making Values a Priority
Life is filled with tough decisions, especially when it comes to deciding what to do when it comes to your music career. Just when you feel like you’ve figured out what you need to do with one area of your music, up pops another thorny choice you have to decide on. What promotional opportunity will […]
How to Create a Music Website for Free
Having your own website is a great way to communicate your message in a way that demonstrates your style. For a musician, your website is the hub for all of your information. It’s where you keep track of your accolades, bio, pictures, blog, and music. It’s where people come to learn more about you. For […]
Gift Ideas for the Musician in Your Life
Musicians are some of the most creative people on the planet. They’re incredibly committed, passionate, and oftentimes very particular about almost every aspect of their lives. So when it comes to gift giving for a musician, we can see how that can be quite the task. Not to worry, we will give you some […]
3 Ways to Get Free Music Business Coaching
Being an independent artist is more than just picking up your instrument and playing gigs. While that aspect of artistry is what most people see the most often, it only makes up about 20% of the job. When I first decided to pursue music full time, I didn’t have a complete grasp on what it […]
Music & Money – An Intimate Conversation with Danelle Harvey
Yes, you can make money and you can even support a family with music. What may seem difficult and impossible is possible and there are many, many artists who are doing it. Danelle Harvey, a music industry vet and Author of the newest music industry biz book, ‘Music & Money,’ is here to share […]
Artist Spotlight: Tara Anne, Addressing Self-Doubt, Trauma, and Other Music Career Obstacles
This month’s Artist Spotlight features Tara Anne, singer-songwriter based in Seattle. With her breathy tones, soulful harmonies and vibrant outlook on life, Tara Anne believes that music is the key to feeling each emotion to it’s highest potential. She’s been a life long musician who only recently decided to take a chance on herself. Her […]
I lost over 1k Subscribers and Here’s Why That’s a Good Thing
A few months ago I reported about the General Data Protection Regulation and how that might affect musicians sending email newsletters to their fanbase. In that article, I mentioned that you need to have proof of permission before sending emails to anyone in order to comply with this new GDPR policy. I also shared some […]
I Tried Custom Coasters, Here’s What Worked and What Didn’t
I’m always trying to figure out ways to earn more money with my music. One thing I’ve been mulling over lately in particular is how to get more tip money when performing live. A lot of patrons say they don’t carry cash money on them, so I created this sign to go on my merch […]
Transform a Dead-End Pitch into a Winning One
How many people answer your inquiries? If the answer is not a lot, you might have some opportunity to make your pitch more effective. Whether you’re sending a booking pitch, hoping to get a feature, looking for a mentor, looking for sponsors, or just trying to connect with someone, any initial contact you make with […]
