A few months ago I reported about the General Data Protection Regulation and how that might affect musicians sending email newsletters to their fanbase. In that article, I mentioned that you need to have proof of permission before sending emails to anyone in order to comply with this new GDPR policy. I also shared some […]
Author: Anitra Jay
Anitra Jay is an acoustic soul singer-songwriter based in Eureka Springs, AR. She tours regularly up and down the US from Vermont to Texas and everywhere in between. Her music is a sultry down to earth blend of soul, pop, and gospel. After being laid off from her job in 2007, Anitra decided to pursue a career in music. She took her educational experiences in Public Relations and her professional background in marketing and applied it full force to her music. She's found significant success in establishing a lasting fanbase using her special brand of marketing techniques which she shares freely with other artists. In addition to being a full-time performer, Anitra runs TheCraftyMusician.com, a blog for indie artists sharing actionable tips and advice on how to promote, develop, establish a fanbase, and more. Her passion is to inspire other musicians and build a community of like-minded independent artists to encourage and promote successful careers in the arts. She appeared on HGTV's Tiny House Hunters in May of 2017 to share her music story and her Tiny House Journey with the world. Join Anitra on YouTube where she shares weekly DIY tips and secrets to move your music career forward.
I Tried Custom Coasters, Here’s What Worked and What Didn’t
I’m always trying to figure out ways to earn more money with my music. One thing I’ve been mulling over lately in particular is how to get more tip money when performing live. A lot of patrons say they don’t carry cash money on them, so I created this sign to go on my merch […]
Transform a Dead-End Pitch into a Winning One
How many people answer your inquiries? If the answer is not a lot, you might have some opportunity to make your pitch more effective. Whether you’re sending a booking pitch, hoping to get a feature, looking for a mentor, looking for sponsors, or just trying to connect with someone, any initial contact you make with […]
Use These Tricks to Book Follow-up Gigs at Every Show
Be sure to check out our FREE 4 Day How to Book [Profitable] Gigs e-Course. Whether you’re looking to start a career in music, just starting out, or a seasoned pro, this free 4 day e-course is full of great tips and information on how to make more money as an artist. Click Here to Enroll. I […]
Artist Spotlight: Hayley Reardon, Addressing Social Tensions and Advocating Change with Music
This month’s Artist Spotlight features Hayley Reardon, a young singer-songwriter with an old soul! With a voice that is distinctively rich and a contemplative sincerity in her songwriting, Reardon has far more in common with Patty Griffin, Lucinda Williams, and Tracy Chapman than many of today’s young pop singer/songwriters, boasting a lyrical and melodic weight […]
Amazon Fire HD 8 Review
I recently bought an Amazon Fire HD 8 because I needed to replace my old Samsung Tablet. I had the old tablet for about 4 years, but 2 years in, it started breaking down on me. It wouldn’t keep a charge and it was having a hard time charging itself when it was docked to […]
How to Keep Your Audience Engaged – Live Performance Tips for Musicians
Live performance is an art in itself. As a performer, being able to keep the attention of your audience is one of the hardest things to master. There are many tactics you can use to create engaging and memorable shows for your fans. Good stage banter is the main tactic that comes to mind. I […]
3 Books Musicians Should Read this Fall 2018
Knowledge is power. Inspiration is fuel. As an independent artist, it is always good to polish, refresh, and learn. Encouraging stories can be quite inspirational. They give you just the right kick to spark a revolution in your own career. Likewise, knowledge about how the business works, ideas on how to promote your music this […]
Artist Feature: Jayna Jennings, Young Artist on a Full-Time Journey
This month’s Artist Spotlight features Jayna Jennings, a young singer-songwriter from Atlanta. Only two percent of the population are redheads, and Jayna Jennings makes music as unique as her hair. Jayna welcomes you into her world with her emotive, moving, and relatable songwriting in her latest release Courtyards and Aviaries Pt. 1. Eight of the […]
How to Find Time to Promote Your Music and Everything Else
If you’re an independent artist, time is a currency. If you’re not looking at your time that way, you may be leaving money on the table. Every minute you spend promoting your music, booking yourself for shows, and exploring avenues to earn money directly relates to how much money you make as an artist. The […]
The Art of Creating Your Own Opportunity
I recently wrote an article as a guest blogger on Pop of Colour about Maintaining a Steady Gigging Calendar Without Actually Having Gigs. If you haven’t already, go and check that article out. You’ll get some tips on how to keep a full schedule and diversify your gigs without having to depend on traditional booking […]
