The musician’s mailing list is his/her key to direct marketing to their fanbase. Without this valuable tool, musicians are missing out on having direct access to their fans. This means you’re having to rely on social media and other third-party platforms to reach your fans. Unfortunately, these platforms carry strict guidelines, algorithms, and actual censorship […]
Doing music is about way more than just playing a few tunes and melodies. There are so many hats a musician has to wear to keep business moving in the right direction, it could make your head spin. Being in business for yourself creates its own set of challenges, but it’s incredibly rewarding if you […]
Anitra Jay in Fan Base, First time, General Business, Live Performance Tips, Promotions, Uncategorized
Being a creative professional takes a huge amount of vulnerability and humility. Being brave enough to share your inner creative dialogue in a public space is what sets us apart from a typical person. We don’t tend to fall in line with the “accepted narratives” of society. We tend to develop our own theories and […]
Anitra Jay in Brand Image, Fan Base, General Business, Promote A Music Release, Promotions, Social Media/YouTube, Video Production
Promoting an upcoming Single or EP can be a daunting task. As an independent musician, you’re naturally geared to creating art. However, handling the business side of being a musician may not be so second nature. Some of us may even have an aversion to marketing and promoting our music because it can feel icky. […]
Getting traction for your music is the quickest way to gain new fans and exposure. But without the right tactics, that’s easier said than done. There are certain steps independent artists should take to gain traction the right way that will help build a music career with longevity. In this article, guest contributor, Maria Herrera […]
Anitra Jay in Artist Blog, Artist Features and Interviews, Brand Image, Fan Base, Promote A Music Release, Promotions
If you’re looking for help promoting an upcoming release, check out our 30 Day Marketing Calendar and Content Bundle. It provides a 30-day marketing calendar and all the content you’ll need to promote your release. The Bundle includes pre-written social media posts, pitch letters, blog articles, and emails that you can customize and use for […]
This is the second post in our Email Marketing for Musicians Series. In the last post, we talked about what makes a mailing list a musician’s best friend, how to set up your mailing list, and how to get your first 100 subscribers, and how to continue building your list. To review that post click […]
Anitra Jay in Brand Image, Fan Base, First time, General Business, Promote A Music Release, Promotions
Get our full Marketing Plan and Content Bundle to release your next project like a Pro! It comes with a customizable marketing plan and 30 days of pre-written content including the press release, pitch letters, social media posts, video ideas, blog posts, and more. Learn more here. If you’re an independent artist, you are likely planning on dropping […]
Anitra Jay in Artist Blog, Brand Image, Fan Base, First time, General Business, Promotions, Social Media/YouTube, Websites
Being an independent artist is one of the most fulfilling things you can do for yourself. You get to create your own music, be artistic, and share what you create with others. You also get to make a huge positive impact on your fans, your friends, your networking circle, and anyone who ever listens to […]
Anitra Jay in Artist Blog, Artist Features and Interviews, Fan Base, Finance, First time, General Business
I grew up in a traditional household. We were a middle-class family in America. Both of my parents had traditional 9-5 jobs and they both encouraged me to go to college, get a degree, and to “make it in this world.” That was the only way they thought I’d succeed. They instilled in me that […]
Rob Schultz in Fan Base, First time, Gear Reviews, General Business, Home Recording Tips, Livestreaming, Promotions, Radio Air Play, Social Media/YouTube, Video Production, Websites
I think we can all agree that 2020 was a crazy year. Between the pandemic, civil unrest, and an extra-long election cycle, we’re all ready to move on to 2021. Meanwhile, all this uncertainty opened up the door for some great conversations here on The Crafty Musician, where we got to take a closer look […]
