Hey guys! Before you get started, we have a Holiday Marketing Guide for Musicians you can swipe for help customizing and organizing your Holiday Marketing Campaign. Click HERE to get it. The holidays are a time of good cheer and gift giving. It’s around this time of year, when people are frantically searching for affordable […]
Category: Fan Base
Artist Spotlight: Erin McAndrew on turning a band’s rejection into a successful solo career
Erin McAndrew performed in several east coast bands, including as lead singer of Long Island-based rock band Tiny Giant, who played at the legendary CBGBs among other NY venues. During this time she immersed herself in writing, recording, and performing live music. Now an acoustic solo artist based in California, Erin has been building up […]
5 Insanely Effective Ways to Promote Your Upcoming Show
So you booked your show and you’re all set to rock the house out. You’ve got your set list and you are super excited to put on a great show. Congratulations! You’ve gotten through half the battle. The next step is to promote the heck out of this awesome gig so you can play to […]
3 Unique Ways to Attract Music Fans
Being an independent musician is a fun job. You get to write music and share your art with the people who love it. These people are a lot more than just fans. The dictionary defines a fan as “a person who has a strong interest in or admiration for a particular person or thing.” The […]
When PR Hacking Goes Wrong: What Musicians Can Learn from the Jussie Smollett Scandal
The actor Jussie Smollett from Fox’s primetime drama series, Empire is in hot water. As of 2/21/2019, Smollett turned himself in to police custody for allegedly filing a false police report. On the police report, Smollett claims that he was attacked by two masked men who shouted ‘racial and homophobic slurs’ while pouring an unknown […]
Invoke Happiness From Your Music by Making Values a Priority
Life is filled with tough decisions, especially when it comes to deciding what to do when it comes to your music career. Just when you feel like you’ve figured out what you need to do with one area of your music, up pops another thorny choice you have to decide on. What promotional opportunity will […]
I lost over 1k Subscribers and Here’s Why That’s a Good Thing
A few months ago I reported about the General Data Protection Regulation and how that might affect musicians sending email newsletters to their fanbase. In that article, I mentioned that you need to have proof of permission before sending emails to anyone in order to comply with this new GDPR policy. I also shared some […]
Use These Tricks to Book Follow-up Gigs at Every Show
Be sure to check out our FREE 4 Day How to Book [Profitable] Gigs e-Course. Whether you’re looking to start a career in music, just starting out, or a seasoned pro, this free 4 day e-course is full of great tips and information on how to make more money as an artist. Click Here to Enroll. I […]
3 Easy Steps To Establishing Your Musician Persona (Worksheet Included!)
This guest post is written by Clarence Charron, a music industry writer, teacher, and late night show host who loves to talk about the business in bright and colourful ways. For more information about Clarence, see their bio below. As an independent artist in today’s digital age, clear branding is essential. The rise of technology […]
The Art of Creating Your Own Opportunity
I recently wrote an article as a guest blogger on Pop of Colour about Maintaining a Steady Gigging Calendar Without Actually Having Gigs. If you haven’t already, go and check that article out. You’ll get some tips on how to keep a full schedule and diversify your gigs without having to depend on traditional booking […]
The Musician’s Guide to Creating a Meaningful Mission Statement
Popup Form Example Before we get started, we have a free Mission Statement Worksheet for musicians. Use our Worksheet to build you musical mission statement from scratch. Click here to get our Free Mission Statement Worksheet. × What is your musical mission as an independent artist? Why do you do what you do? What keeps […]