Your artist website is your online artist hub. It hosts all of your newest information regarding shows, videos, photos, promo materials, reviews, blog posts, and more. It is where people go online to learn more about you and your music. Your website is a benefit for fans and potential fans in that it provides the information they want and need about you and your music. If you’re just setting up a website for your music, check out this article, 10 Must Haves for your Artist Website. More importantly, your website is supposed to provide you with more fans. If it’s not doing that, then you may want to consider making a few changes starting with the squeeze page.
Introducing the Squeeze Page for your Artist website…
A squeeze page also known as a landing page is the first thing people see when they click on a link to enter your website. Once entering your site, your squeeze page directs people to share their email address with you in return for something cool like a free download or song bundle, ringtones, or some other cool digital item you created to give away. The squeeze page ‘squeezes’ data from your website visitors to help you build your fan list.
Why you need a squeeze page.
It’s the perfect way to build your email list and it works 24/7. Anytime someone comes to your website and they see your squeeze page, it’s an opportunity to gain another fan. While it’s great that they have come to your website, it’s a missed opportunity if you’re unable to add a website visitor to your list. Who knows when they might come back. But, if you’re able to get their email address, you can start to build an actual relationship with a new fan. Building relationships with your fans is a cornerstone of being a successful independent artist.
What goes on a squeeze page.
It doesn’t have to be anything elaborate. A nice promotional photo of you, a reason why they should give you their email address, and a form to collect their email address is all you need on the front end. You also need to include a way to exit the squeeze page and enter your website in case they’re not ready to give you their email address yet. Exiting without giving an email address is important because if your website visitor is not cooperative and there is no way out of the page, then they might just leave all together and never come back. Be careful not to put too much on the page to avoid overwhelming the visitor. Too many options can distract your visitor and cause them to do something other than sign up to your mailing list. For a while now, I’ve been seriously considering removing the social media links for this reason.
Here’s an example of my squeeze page. The photo might look a bit blurry, because it’s actually a video snippet from my appearance on HGTV’s Tiny House Hunters. If you have some really cool video footage of you performing or some other cool snippet, you should consider using a video as the backdrop.
The emails I collect go directly to my mailing list through Mailchimp. At that point they will get a series of welcome emails that are automatically triggered to send once they’re added to my list. If you need help setting up an account with a newsletter service or an autoresponder campaign give me a call.
Your artist website is not just for looks and kicks. It’s supposed to build your mailing list. Create a squeeze page and offer a fun incentive in exchange for an email address.
— The Crafty Musician (@IndieArtistsDIY) April 16, 2018
How to create a squeeze page.
If you’re using a website service such as Squarespace, Wix, or Bandzoogle, you should have no problem building a squeeze page. These types of features are already built in to the platform. For example, Squarespace has a number of templates you can use as your squeeze page. If for some reason you don’t have that kind of capability with your website, you may be able to build a squeeze page offsite with Mailchimp or MailerLite. Although they are newsletter platforms, they also provide free templates you can use as landing pages or squeeze pages.
What to offer as an incentive on your squeeze page.
This is totally up to you. There’s no right or wrong here. It depends on what you think your potential fans would appreciate. Some ideas include an EP, a Sampler CD of a few of your best songs, a theme EP, a mixture of video clips and song files, an autographed poster, a sticker, a bundle of ringtones – the list goes on. You can also ask your current fans or followers what they would want in exchange for an email and that could give you some ideas.
Tweet this to your followers and see what they say…
[bctt tweet=”I’d like to give away something fun to new subscribers, but I need some ideas. What would you want in exchange for your email address? ” username=”IndieArtistsDIY”]
How to attract people to your squeeze page.
Set up your website settings to ensure that all incoming traffic is directed to your squeeze page. Another thing you can do is leave links to your website or squeeze page on all social media bios, promo photos, business cards, banners, and your email signature. You may find that creating different squeeze pages for different audiences can be beneficial. That way you can customize your message for different groups. For example, if you have a Twitter strategy to meet and establish a rapport with folks on Twitter, you can build a squeeze page specifically for them to reinforce the conversation you started on Twitter.
Your squeeze page is like having a salesperson working to get people added to your list around the clock. Except, you don’t have to pay for it. You set it up once and it adds people to your list automatically. It’s the perfect way to put your website to work and start getting you the benefits you deserve. Need help setting up a squeeze page? Schedule a session here.
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