If you’re an artist or a band, we highly recommend a consistent blogging routine. Most DIY web hosts like Squarespace, Weebly, Wix, and WordPress include a blog feature with their websites, which makes setting one up extra easy. So why blog you ask? Besides allowing your fans to get to know you better and keep up to date on all the latest things going on with your music career, a blog is also a great way to bring in new visitors to your site if you’re strategic with what you write about.
If you can start to think of blog post topics in terms of SEO keywords and phrases, you should start to see more new visitors coming to your page. Ultimately more traffic to your site should lead to an increase in things like mailing list sign-ups, album and merchandise sales, and more gig leads! SEO, or Search Engine Optimization, is simply the process of increasing your website’s traffic by improving the chances of your site showing up in search engine results. So if someone does a Google search for ‘Live Music in Philadelphia,’ and you’re an artist based out of Philadelphia, you can create blog posts that increase the chances of your site showing up in those results.
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Below is a list of 10 blog post ideas for musicians to generate website traffic. Keep in mind that these are just a few examples and the possibilities of what you can write about to bring in traffic are endless. Remember too that ultimately the idea is to get people to your website to discover you as an artist. With that said, don’t forget to include as much info about you in these posts as possible, including your bio (at the end) and a call to action to book you for their next event. And if you’re getting ready to create a website or blog, definitely consider setting it up with Bluehost as we’ve had a great experience with them.
1. (Your Name), (Your City) Musician Available for (Event Type)
Think about all the different types of events you could get hired to perform at from Weddings, Birthday Parties, Corporate Parties, Fundraisers, etc. You could actually write a blog post for each one of these events. That way each time someone does a search for that event type in your city, you should come up. Make sure to include pictures of you performing at these different events, your contact info, and a ‘Get a Quote’ form so that you can land some private gigs from these posts as well.
+To learn more about getting hired to perform, take our free How to Book [Profitable] Gigs course
2. How to Find a Party Band in (your city)
Whereas idea #1 is all about you, a post like this would be more general but ultimately could still lead to a pitch for your music services. You could also give tips on the different ways someone could go about finding and hiring a party band in their city with sites like Indie on the Move or GigSalad, or through the event sections in your city’s local publications. Also, don’t worry about whether you’re actually a party band or not. If you can play upbeat music and some recognizable covers, then your music can be enjoyed at parties. Again don’t forget to include your contact info and a ‘Get a Quote’ form.
3. Best Live Music Venues in (your city)
This could be a fun one where you simply list and describe all of your favorite venues you perform at in your city. Definitely include pictures of you performing at the various venues and give your personal take of what makes each one great. This ultimately would give you more exposure to people who may not have been aware of you and your music. That way, the next time they think of a local musician, they think of you! Be sure to include a link to your calendar and a call to action for your newsletter as well.
4. (Your city)’s ‘10’ Best Places for ‘Free’ Live Music
This idea is similar to idea #4, but with a focus on a certain type of venue. You could do all kinds of variations from ‘Best Family-Friendly Venues,’ ‘Best Pet-Friendly Venues,’ ‘Best Venues for 21 and up,’ Best Under 18 Venues,’ etc. The possibilities really are endless. The call to action on all of these could be to sign-up to you mailing list or show calendar.
5. ‘10’ Best Places to have a (type of event) in (your city)
When it comes to private gigs, event planners will be your primary source. Therefore, it’s beneficial to provide resources for them through your blog. These people are not only looking for rental facilities, but they are more than likely looking for entertainment as well. Creating blog posts to help them find affordable solutions for their events will put your name and music front and center. Ideas like this one can help bring them to your site and introduce them to you as an artist. Just like idea #1, you can write a post for each type of event.
Related Articles:
+ The Musician’s Guide to Starting a Blog for Income
+ 50 Blog Post Ideas for Musicians
+ SEO – Get Your Music on the First Page of Search Engines | Music SEO Tips
6. Fun Things to Do in (your city)
With posts like this, you can begin to write about things other than music. Naturally, you would still include hearing live music as one of the things to do, possibly at some of the venues that you perform at regularly. Having multiple blog posts about these topics will help you gain more exposure in your local area organically! This will save you a lot of money on advertising. Remember, search engine traffic is free!
7. How to Find Affordable Event Entertainment in (your city)
In a post like this, the keywords are ‘Event Entertainment’, your city’s name, and most of all, ‘Affordable.’ This could be similar to idea #2, but again the focus is on affordability. You could list all the ways people could go about finding event entertainment at a reasonable price. And as before, you should pitch your music services at the end.
8. Best ‘Rooftop’ Event Rentals in (your city)
For a post like this, the focus is on the venue type, your city, and most of all ‘Rentals.’ You could do several variations with different types of rental facilities like Bistros, Wineries, Art Galleries, Museums, etc.
9. ‘10’ Most Affordable Event Rental Facilities in (your city)
This idea is similar to #8, but again the focus is on affordability as opposed to venue type. With that said, you could include all different types of venues in this post, as long as they meet the affordability requirement.
Watch: Ways to Engage Fans and Make Money During a Crisis.
10. ‘10’ Tips for Hiring A Band for Your (your city) (type of event)
Here you could list different things to consider when hiring a band. Some tip ideas would be how far in advance they should start looking for a band, ensuring there’s adequate power, tipping guidelines, paying attention to the band’s cancellation policy, how to determine a fair price, etc.. Again, you could write one of these for each type of event to ensure your site comes up in various search results.
As you can see, there are an endless number of topics you can blog about that can bring more people to your artist website and thus get you more fans and followers, more merchandise sales, and more gigs in the process.
Remember that in order for your posts to be the most effective, you want to make sure to include keywords that are actually trending in the title of your blog post. A trick for doing this is to simply begin to type in a search engine bar, and at some point a list of suggestions will pop up. These suggestions are based on search trends and are definitely worth considering since you know people are already looking for these things.
You should also try and include those same keywords in your blog post itself if possible, as well as attaching them to any images you include in the post via the image’s title, description, and caption. If your blog allows for the inclusion of meta-data in each post, as most do, then it’s best to fill that out as well and include the keywords again. For even more SEO brilliance, you should translate as many of these posts as you can into a video, add them to your YouTube channel, and link them to each other. The more content you have available on these topics the better chances you have at appearing high up on search results and that’s ultimately how people can discover you and your music online.
If you want to read more on blogging, check out this great article from our friends at Musician With A Day Job about Why You Should Start A Blog As A Musician.
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The Musician’s Guide to Starting a Blog for Income
50 Blog Post Ideas for Musicians
SEO – Get Your Music on the First Page of Search Engines
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I can attest to this for sure! I once did a post about finding soul music in Nashville, when we lived there and that became one of the most popular posts on my blog. It brought in tons of traffic!
These ideas are great.