Mailing List Growth Hacks
A collection of posts covering many topics related to growing, developing, and monetizing a mailing list for musicians.
I lost over 1k Subscribers and Here’s Why That’s a Good Thing
A few months ago I reported about the General Data Protection Regulation and how that might affect musicians sending email newsletters to their fanbase. In that article, I mentioned that you need to have […]
How I Get Subscribers on my Mailing List
As an independent artist, your mailing list is your lifeline. It is your direct connection to your fans. Whenever you want to reach them, they are only a few clicks away. These are the […]
- « Previous
- 1
- 2
Get the Mailing List Log Book for Bands
Keep this book with you for live performances and collect emails at your shows. Keep track of all of your sign-ups in one place. Stay organized.
Watch: Training Videos To Grow Your Mailing List
In today’s ever-changing social media landscape, staying relevant and ensuring your messages reach your audience can be increasingly challenging due to constant algorithm changes. As platforms evolve, musicians often find it difficult to land their updates in fans’ newsfeeds. Amidst this digital noise, the mailing list stands out as a tried-and-true strategy for promoting your […]
When I first started using email newsletters for my music career, my approach was completely different from what it is today. Back then, I leaned on strategies I’d picked up during my marketing days in the corporate world. My newsletters were formal, and I mostly used them to sell my music and invite people to […]
Building a connection with your audience is one of the most important aspects of a successful music career, and a welcome email series is a powerful way to start. A welcome series is an automated set of emails sent to each new subscriber who joins your mailing list. This series introduces who you are, shares […]
Live performances present one of the easiest ways to add supporters to your mailing list. The people listening and watching your show are seeing you in action. They will be most likely to support you long-term because there is nothing like an experience. The sights, the smell, the tastes, the feeling, and the sounds all […]
The musician’s mailing list is his/her key to direct marketing to their fanbase. Without this valuable tool, musicians are missing out on having direct access to their fans. This means you’re having to rely on social media and other third-party platforms to reach your fans. Unfortunately, these platforms carry strict guidelines, algorithms, and actual censorship […]
This is the second post in our Email Marketing for Musicians Series. In the last post, we talked about what makes a mailing list a musician’s best friend, how to set up your mailing list, and how to get your first 100 subscribers, and how to continue building your list. To review that post click […]
Email marketing is nothing new. It’s been around for a long time. Marketing and promoting your music via email is a direct way to connect with your fans, nurture relationships with them, and earn money in the process. Email marketing is superior to any other marketing tool available for musicians because of its flexibility, direct-to-fan […]

