Holiday Marketing Resources for Musicians

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"The holiday season can be great for musicians! Whether you want to earn more money or re-engage your fans, there's something the season can offer us all. All we need is the right mindset and a little marketing know-how."

Anitra Jay - Editor, The Crafty Musician Blog

Plan Your Marketing Strategy

Take a look at the resources below for help with planning engaging content for the season on social media as well as customizing a marketing strategy to achieve your marketing goals.

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A Customizable Planning Tool

This template includes all the major holidays musicians should consider utilizing, a calendar covering just over two months, and marketing ideas.

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Need Engaging Holiday Content

Need content ideas for the holidays? We've got you covered!

Our Recent Holiday Blog Posts for Musicians

8 Merch Items to Add to Your Online Store This Holiday Season

By Anitra Jay | October 24, 2022

Holiday season is fast approaching and it’s time to start planning for a successful one. The holidays are often the most profitable season for small businesses. Consequently, even musically-inclined entrepreneurs can also drastically boost their income during the holiday season. In addition to your holiday music marketing strategy, one way to increase your seasonal revenue […]

8 Merch Items to Add to Your Online Store This Holiday Season via @thecraftymusician
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10 Best Cold and Allergy Remedies for Singers

By Anitra Jay | December 23, 2020

Last year, I completely lost my voice. I was opening up my mouth trying to speak and no sounds came out. It was the first time something like that had happened and it totally freaked me out. I spoke with a doctor about it and it turns out I had a case of laryngitis. She […]

10 Best Cold and Allergy Remedies for Singers via @thecraftymusician
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Social Quips When Talking to Your Family about Your Music Career

By Rob Schultz | December 18, 2020

Our family and friends naturally tend to be our biggest supporters and can help us to believe in ourselves even when we’ve given up. Unfortunately, they can also be our biggest detractors and can say some of the most hurtful and discouraging things, whether they mean to or not.  With the holiday season now upon […]

Social Quips When Talking to Your Family about Your Music Career via @thecraftymusician
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A 60-Day Holiday Content Plan for Musicians on Social Media

By Anitra Jay | November 25, 2020

As a musician, our goal on social media is to engage our audience, get more exposure, and leverage our communities to come to shows, get involved, and earn more money in the process. We face the challenge to deliver high-quality and relevant content that will engage our audience, establish a loyal fanbase, and achieve our […]

Looking for fun and engaging things to post to social media for your music fans? Want to promote yourself for the holiday season? Here is 60 Days worth of holiday content musicians can use for social media. via @thecraftymusician
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2022 Holiday Marketing Calendar Template for Musicians

By Anitra Jay | November 6, 2020

The holiday season is quickly approaching and there’s no reason why an independent musician can’t take full advantage of all the retail revenue that comes along with it. In fact, Statista concludes that Americans spend roughly $7 billion during the holiday season. Musicians have a lot to offer when it comes to the holidays such […]

2022 Holiday Marketing Calendar Template for Musicians via @thecraftymusician
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21 Holiday Marketing Ideas for Musicians

By Rob Schultz | November 5, 2020

Before we get started if you’d like help creating a custom marketing campaign for the holidays, check out our Holiday Marketing Calendar. It includes all the important holidays for the season, a calendar and to-do journal for important tasks, and a list of marketing ideas you can use now. Click Here to download the free […]

21 Holiday Marketing Ideas for Musicians via @thecraftymusician
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20 Well Known Christmas Songs You Can Cover Without Worrying About Copyrights

By Anitra Jay | October 28, 2020

Hey guys! Before you get started, we have a Holiday Marketing Guide for Musicians you can swipe for help customizing and organizing your Holiday Marketing Campaign. CLICK HERE to get it. In the age of virtual shows and live streaming, a lot of us musicians have more than likely become increasingly aware of the little […]

20 Well Known Christmas Songs You Can Cover Without Worrying About Copyrights via @thecraftymusician
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7 Holiday Marketing Tips for Musicians If You Don’t Have Christmas Music

By Anitra Jay | November 12, 2019

Hey guys! Before you get started, we have a Holiday Marketing Guide for Musicians you can swipe for help customizing and organizing your Holiday Marketing Campaign. Click HERE to get it. The holidays are a time of good cheer and gift giving. It’s around this time of year, when people are frantically searching for affordable […]

7 Holiday Marketing Tips for Musicians If You Don’t Have Christmas Music via @thecraftymusician
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Gift Ideas for the Musician in Your Life

By Anitra Jay | December 10, 2018

Musicians are some of the most creative people on the planet. They’re incredibly committed, passionate, and oftentimes very particular about almost every aspect of their lives. So when it comes to gift giving for a musician, we can see how that can be quite the task.   Not to worry, we will give you some […]

Gift Ideas for the Musician in Your Life via @thecraftymusician
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Schedule a Coaching Session Now!

Looking for a bit more guidance to help you promote your music this holiday season? Or maybe you'd like to set your operation up for next year? Take advantage of a free coaching session today! 

Holiday Marketing Resources for Musicians via @thecraftymusician
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