Read this Before Taking Another Unpaid Gig (for exposure) | Unpaid Gigs for Exposure

November 6, 2017 How to Get the Most out of Unpaid Gigs My favorite thing in the world (in the most sarcastic voice I can muster) is when someone tells me that they want me to perform at their amazing event and how great it will be but then they say the pay is exposure.  Why yes, I’d love to? NOT! I’d much rather get paid. If you’re reading this I’m sure you would to. I’m not the type to pass up a good opportunity, so I do at least consider these gigs. But, the ‘exposure’ MUST be worthwhile.  I […]


When Pay is Exposure: How to Determine the Value of ‘Exposure’ | Pay is Exposure

October 31, 2017 – It’s a great opportunity, and the pay is ‘exposure.’ How many times have you heard that before as an independent artist? We seem to be bombarded with these types of ‘opportunities’ on a daily basis, don’t we?  I know bartering can be a form of payment, but can you really put a tangible value to exposure? The short answer is yes. However, that value may not truly be worthwhile for you. The first thing you should do is consider the other suppliers or providers for the event. Is there catering, venue rental, equipment rental, photography, videography, […]


10 Things Venues Won’t Tell You About Your Booking Pitch

October 3, 2017 I recently had the opportunity to do some booking for a venue and I must say, it was a very interesting experience. I’m usually booking for myself and fellow artists more often than not, but being on the other side allowed me to see booking from another perspective – the perspective of the venue.  I placed an ad on Indie on the Move and on Craigslist and received a boatload of responses. I found some really good artists during the process, but I came across some common mistakes that I think a lot of us make when […]


How to Promote Your Music without Looking Shameless

September 18, 2017 Independent artists, you have a responsibility to promote your own music. I know it can be difficult sometimes and it feels counterproductive to be the one promoting your own music. In fact, on this blog I even encourage the idea of getting other people to promote for you to help lend you some credibility. This should be done, but not in isolation. Promoting your own music is a wonderful way to engage people on an interpersonal level to make real connections. If done the right way, your own promoting will attract the right fans to you who […]


How to Add a Facebook Event To Your Page Without Being a Host

Friday, August 26, 2017 Hey guys! I just stumbled across a way to add an event that’s already been created to your Facebook Fan Page without being added as a host by the original creator. I recently found myself in a situation where I was asked NOT to create an event page even though I was performing at the event. It makes total sense why, but it was going to prevent me from listing the show as part of my events on Facebook (or so I thought). So here’s how to do it: Go to the event that you want […]


Make Venues Your Street Team

Wednesday, Aug 16, 2017 You know how you get a street team to stand on corners and hand out CDs in order to gain you more exposure? Well, you may not have to do that as much, if you get venues and stores to do it for you. Just create a giveaway promo CD like this one… …and ask the venue to set them out near the cashier or in a high traffic area. This especially works well if you have an upcoming show at the venue. But it can work even if you don’t, as long as you find […]


Watch My Lecture at The Creator Mindset Summit

Thursday, August 10, 2017 Hey guys! I will be participating in a Summit Panel next month (Sept 2017). The summit is for musicians and artists who want to increase their success and maximize their creativity. So many of us struggle with the challenges of getting in front of the right people to get our careers to the next level. Some of us fall into a trap of thinking you need a label, or industry executives to give out chances. However, in this current age of information, that’s no longer the case. You can catapult your career to the next level […]


How to Write a Press Release

May 30, 2017 Getting exposure for your music can be a daunting task especially when the general public is already over saturated with other artists trying to do the same thing. It’s beneficial to use every outlet available to generate buzz for a show, an album release, or simply just trying to get your name ‘out there.’ One of those outlets is the media. In this article I will discuss how to write your own press release and how to shop it around to different media sources. To start, you need something that is newsworthy. You need a good story. Just […]


11 Things You Should Do to Promote Your Show

Click here to Get the Free Show Promotion Checklist. So you agreed to a date with the venue and your show is booked. Now what? Please, please don’t think all you have to do next is show up on the day of your show. In fact, the hard work has only just begun. The fact is, venues are expecting you to bring your fans. That’s why they booked you. While it helps the venue out, promoting your shows is a big help to yourself. It increases your chances of earning more money in merchandise sales, ticket sales, door sales, etc. It […]


Does your Music Suck? So What?

I entered the back patio and saw about 20 people at tables, drinking drinks, and talking amongst themselves. My date and I quickly grabbed a table and waited patiently for the show to start. We were very curious about this artist. We didn’t have a lot of information. We were simply told that he was ‘really interesting, but it will be fun.’  A few minutes later groups of people started pouring in and before I knew it, the patio was full. The artist appeared on stage and he looked very peculiar. Black curly hair, a white t-shirt with a hole […]


5 Ways to Earn More Tip Money at Gigs | Tips

I recently did a 3 hour show and was reminded about the importance of connecting with your audience. A good audience connection provides a memorable experience for listeners. It gives them an opportunity to escape from their daily struggles, relax and get a feeling that they can’t get anywhere else. It also promotes a fun and safe atmosphere where they feel comfortable tipping if applicable.  In the first 45 minutes of my show, I didn’t make any connections because, frankly, I didn’t think the audience was interested. They were all just talking amongst themselves, sipping wine, and in their own worlds.  Plus, when […]