25 Offline Promotion Ideas for Indie Artists

Whether on social media or through an e-mail newsletter, you can launch an entire online marketing campaign with just a few mouse clicks. Online marketing has become incredibly easy and affordable.  However, the tried and true offline tactics of marketing are still equally effective especially for musicians. Most independent artists rely solely on online marketing which saturates e-mail inboxes, social media, and other online platforms. It’s hard to stand out in that crowd.  On the other hand if you combine your online efforts with offline tactics, you can quickly get people’s attention. Here are 25 offline marketing ideas to get […]


The Crafty Musician Presents a Valentine’s Day Playlist

TheCraftyMusician presents a Valentine’s Day Playlist featuring 10 independent artists and their original tunes about love and relationships. Spend time with your special someone while listening to this playlist on Valentine’s Day! Read below to learn more about the artist and to buy their songs. Long Way Down by Lauren Light Whether playing as a duo or with her full band, Lauren has the ability to connect and provide an unmatched energy and musicality like no other. Her sound is often compared to the likes of Adele, Katy Perry, Alanis Morissette, and Fiona Apple but Lauren’s style is defined by a […]


Try This Method to Write a Powerful Artist Bio | Write the Perfect Artist Bio

Your bio is what everyone reads when they want to learn more about you. It’s where journalists and bloggers get material for their articles, and it’s how potential fans get to know you. You also use it to pitch yourself to venues, music sites, and other important opportunities. Needless to say, your artist bio is an integral part of your presentation. Go read 5 bios and you will start to notice a pattern. You might even get bored pretty quickly after the first few. This is what a potential fan could feel like if you don’t offer them an intriguing […]


Get New Fans by Cross-Promoting with other Artists | Cross Promote

Competing for gigs with other artists is a real issue to contend with because there’s only so many stages on any given night. However, there’s no such thing as competing for fans.  A fan who likes rock music will appreciate MANY independent rock artists, not just one. If your business model is geared to establishing a network of super fans, then cross-promoting with other artists in the same genre would be beneficial. There are many ways to cross-promote, and today I will focus on one of them. Mixtapes. When I think of mixtapes, my mind goes back to the 80s and early […]


Boomerang: Not Your Grandma’s Way to Book Shows | Book Shows with Boomerang 2

It takes excellent organizational skills to keep track of your booking efforts, fan outreach e-mails, and any other pertinent e-mails you need to keep up with. I’ve tried paper logs and spreadsheet logs on my computer, but I think I may have come across something even better. Boomerang! It’s just what the title alludes to. You throw it out and it comes right back to you automatically. Boomerang is an app for Gmail that basically remembers who you need to follow up with and when. It has a couple features that I love to use for booking purposes and fan […]


Win Super Fans with This Easy 3-Minute Exercise

I’ve been doing some soul searching lately on my music career and how I can get to the next level. A friend sent me an article about the benefits of having true fans who will support you emotionally, physically, and financially wherever you go and with whatever you do as an artist.  The article confirmed some things I was already thinking and it was just what I needed to set things in motion to connect with my fans on a deeper level.  As I brainstormed different ways I could reach out and make connections with fans, I thought of this one thing. […]


Are You Competing or Winning? There is a Difference

Being an independent artist does not have to be a big competition with other independent artists. I realize that a venue can only book a certain number of acts per night and only one person can win a contest. So in some cases such as these, it is clearly a competition. However, I’m referring to a bigger picture, the end goal. When you look at your ultimate lifetime goal, it usually doesn’t involve whether or not you beat out another artist. These goals involve accomplishments like earning a living doing music, or doing a world tour, or becoming a festival […]


SEO – Get Your Music on the First Page of Search Engines | Music SEO Tips

I ended up on the first page of google’s search engine one day after writing a post for my music blog. I wrote the post with the intention of ranking for a particular set of key words. I was pleasantly surprised that it showed up at the top of search results soon after!  Putting together a website is the first step to generating online exposure, however if you want to drive traffic from search engines, a website alone is not enough.  There has to be a search engine optimization strategy. When I first started pursuing a career in music, I created a website. But […]


How to Promote a Show on Facebook

When I lived in Charlotte, I hosted an event series where I invited 3 other singer/songwriters and a poet to join me on stage for an in the round concert.  I hosted the show every other month at a venue. The venue didn’t have a huge built-in audience, so it was our responsibility to get people to the show. I’m a firm believer that musicians should be paid for performing so I decided to make it a ticketed show to pay my artists.  I looked at it as a joint effort. We all did our part to bring people in […]