How to Promote Your Music without Looking Shameless


September 18, 2017

Independent artists, you have a responsibility to promote your own music. I know it can be difficult sometimes and it feels counterproductive to be the one promoting your own music. In fact, on this blog I even encourage the idea of getting other people to promote for you to help lend you some credibility. This should be done, but not in isolation. Promoting your own music is a wonderful way to engage people on an interpersonal level to make real connections.

If done the right way, your own promoting will attract the right fans to you who have the potential to become superfans. Watch this video of me giving an interview about secrets to stealth promoting. It’s my own brand of promoting where you can engage with people and promote your music without it feeling like promotions.

I hope this will inspire you to come up with some fantastic promotions ideas of your own!

I mentioned a free giveaway in the interview, the 100 Ways to Promote Cheat Book. Fill out the form below and I’ll send it to you right away!

Read this book and you will Learn how to…

-Create a Niche Market
-Write a Proper Press Release
-Promote a Show (both offline and online)
-Become an SEO Genius
-Get People to Share Your Music For You
-Think Creatively to Promote your own Music
-Get Word of Mouth -and more…

Promoting can be fun and organic!  Let’s encourage one another.  In what ways do you promote? Please share in the comments section how you promote your music.


About Anitra Jay

Anitra Jay is an acoustic soul singer-songwriter based in Houston, TX. She tours regularly up and down the US from Vermont to Texas and everywhere in between. Her music is a sultry down to earth blend of soul, pop, and gospel. After being laid off from her job in 2007, Anitra decided to pursue a career in music. She took her educational experiences in Public Relations and her professional background in marketing and applied it full force to her music. She's found significant success in establishing a lasting fanbase using her special brand of marketing techniques which she shares freely with other artists. In addition to being a full-time performer, Anitra runs TheCraftyMusician.com, a blog for indie artists sharing actionable tips and advice on how to promote, develop, establish a fanbase, and more. Her passion is to inspire other musicians and build a community of like-minded independent artists to encourage and promote successful careers in the arts. She appeared on HGTV's Tiny House Hunters in May of 2017 to share her music story and her Tiny House Journey with the world. Follow Anitra on Twitter - @IndieArtistsDIY and @Anitra_Jay. Join the mailing list to get practical DIY tips and tricks in your inbox - http://buff.ly/2gSwptO.