Starting a career in music can be a very daunting experience. Unless you’ve shadowed musicians or gone to school for music/business, you really have no tools at your disposal to launch a successful career. You’re just starting from scratch and winging it. The cool thing is…there’s absolutely NOTHING wrong with that. I started from scratch. […]
Anitra Jay in Fan Base, First time, General Business, Live Performance Tips, Promotions, Uncategorized
Being a creative professional takes a huge amount of vulnerability and humility. Being brave enough to share your inner creative dialogue in a public space is what sets us apart from a typical person. We don’t tend to fall in line with the “accepted narratives” of society. We tend to develop our own theories and […]
My workdays as a full-time singer/songwriter consist of booking gigs, maintaining social media platforms, creating and distributing my music throughout various forms of media, conversing with fans, working with my team, maintaining my website and calendars, practicing, and promotions. Somedays, I work on creating new artwork or new merchandise. Other days I’m busy writing new […]
It used to be that if you were going to record your music, the only way to do it was to hire an engineer and rent out a studio by the hour. While that is still an option to consider, especially if you want the highest quality output, by no means is it your only […]
Rob Schultz in Artist Features and Interviews, Fan Base, Finance, General Business, Interviews with the Experts, Social Media/YouTube, Uncategorized
It’s been two months now since COVID-19 was officially declared a global pandemic. Since then just about everyone around the world has been affected by it in some way. Today we’re going to look at how it has specifically affected the lives and careers of 10 independent musicians, how they’ve been able to move forward […]
Anitra Jay in Fan Base, Finance, General Business, Holiday, Promotions, Social Media/YouTube, Uncategorized
Hey guys! Before you get started, we have a Holiday Marketing Guide for Musicians you can swipe for help customizing and organizing your Holiday Marketing Campaign. Click HERE to get it. The holidays are a time of good cheer and gift giving. It’s around this time of year, when people are frantically searching for affordable […]
In 2013, Todd Murray (AKA Sincerely, Iris), received a unique and surprise Christmas gift. His cousin, a fellow guitar player and tinkerer had built him a homemade 4-string guitar made out of various scrap materials, with the centerpiece being Todd’s old Colorado license plate. Thought to just be an art piece, it sparked an entirely […]
Travel and touring costs can eat away at your bottom line as a touring musician. That’s why it’s super important to keep costs down while traveling. I outline different ways you can cut costs and save while touring in the article, How to Break Even or Turn a Profit On Your Music Tour. In that […]
We’ve updated this post and created another post with 50 social media content ideas for when you’re drawing a blank. Check out the new post here. I’m always looking for things to post on my social media that are both interesting and engaging. I’ve tried many ideas and the list below are my favorites! In […]
As independent artists, our greatest asset when it comes to acquiring fans is our live performance. With live performances, you are essentially making a sales pitch to potential fans. The moment someone new sees you perform, they are engaging in a decision making process. It is at your live performance where they decide whether they […]
Draw. Draw is the magic word. When you’re booking shows, most venues want to know how much draw you have. Your draw is your ace card when it comes to negotiating with venues. It can also be used as leverage to get better deals and better accommodations. With a good draw you can get the shows […]